WHY YOU NEED WEBSITE SPEED OPTIMIZATION
Everyone wants users who visit their website to have a good experience, no matter their niche or industry. A website that excites returning or new users outperforms one that doesn’t. As the behavior of online buyers transforms, you must pay attention to your website speed optimization.
Here is why website speed optimization is a very crucial factor than you might have thought of, together with elements that could affect the speed optimization for your website.
Current online customers lack patience
If you visit a website and it takes a very long time to load, do you become agitated? If you are like many other customers then you would probably be agitated or angry. And do you think that you will ever stay on a website that frustrates you? I don’t think so.
You would probably visit another website. Correct?
The customers who visit your website and searching for your services and products will experience the same thing. They cannot remain patient with a website that takes long to load on computers and smartphones. Online customers prefer fast websites. They will lose interest in your products and services if your website takes too long to load.
A study done by Google in the year 2012, showed that the majority of people who use smartphones will only wait for five seconds for a website to show up before they change to the next website. In your opinion, do you think online customers are more patient than in the year 2012?
Your SEO is affected by website load speed
In 2012, Google began utilizing site speed in their algorithm. They still use it today as a factor that will show where your website will be on the internet search results. It also shows how fast your website can respond to requests made on the web.
Website speed optimization is essential not just for you but also for online buyers as well. If your website is fast browsers will be happier and are likely to spend more time on your website.
Google is aware that when it sends online users to very slow websites, it will weaken the experience of their browsers. It is important to know that even Google values website speed optimization.
Website speed optimization will boost your SEO
Factors that can affect the load speed of your website
Your website can be pulled behind by features that your online buyers may use, not all website developers think about this when developing a website.
If you use CSS and Javascript heavily on your website to improve its functionality, your website will become slow. The perfect solution is to put the tracking code to a location that is below-the-fold. This will improve your website speed optimization. Other factors include poor server hosting, sizing of images, and poor standards of coding.
Conclusion
A slow website will discourage online users from visiting again. Website speed optimization is essential to maintain the interest of your potential customers as well as boost your search engine visibility.