Why Visual Content Helps to Improve Ecommerce User Experience?
Alternate Titles:
How Does Visual Content Improve Ecommerce User Experience?
Are You Using Visual Content to Improve Ecommerce User Experience
4 Reasons to Incorporate Visual Content on Your Ecommerce Site
Meta Description: Incorporating visual content can improve user experiences and boost conversions on your ecommerce website. Want to know why this happens? Read on to find out.
Consumer shopping journeys have changed in many ways. Today, they search for products on Pinterest Boards, discover them on Instagram feeds, and research future purchases on YouTube.
But nothing kills the shopping excitement like following a trail of incredible visuals only to land on an ecommerce site with stock product photos.
Online shoppers are visual creatures. They lose the sense of touch, smell, and taste and have to rely on visual and audio cues to experience online products. Your ecommerce website should, therefore, have visuals that enhance their online shopping experience.
With incredible visual content, you can lure shoppers into discovering products, engaging, and purchasing. A good visual experience can be the ticket to increasing your online conversion rates and consumer engagement.
But why is this? Why does visual content improve user experience online?
Read on to find out:
Why Should Your Ecommerce Site Have Visual Content?
Visual content, when done right, is powerful. It can help you inspire and encourage shoppers to engage, convert, and form a preference for your online retail store.
Your online store should have a mix of product videos, images, and user-generated content to help you promote your products.
Still not convinced why visual content is important for your ecommerce site?
The following are reasons why visual content helps you improve user experience on your ecommerce site.
- Visual Content Appeals to Users
The first impression a user has of your products can have a lasting impact on how they perceive your business. It’s, therefore, important to set a good first impression.
If your visual content on the ecommerce store doesn’t appeal, your target customers will not even consider buying. A poorly designed site can also make you look untrustworthy.
How do you solve this?
Build a beautiful website with incredible visuals that draw in your target audience and encourage them to engage.
Once on your product page, keep it simple. Don’t use too many calls-to-action, paragraphs, or links. They dilute the potency of information you want your audience to see.
And how does this help your online business?
It can increase credibility and trust with the target audience. Having incredible visuals can also help you increase engagement and sales.
- Visual Content Breaks Down Complex Information
Articles and blog posts are great at lead generation, branding, and marketing. But written content can complicate information.
To help you communicate more directly and clearly, incorporate visual content.
How can you do this?
Start with a good page layout and avoid stuffing and cluttering it with too much text.
Incorporate visually attractive images of your products and videos, showcasing the products in use. Offer visitors multi-angle views and enable the zoom and rotate function whenever possible.
Want to stand out?
Add uniqueness to standard photos withinfographics. Product infographics help you explain products in a way text can’t. For example, you can use them to highlight the primary features of a product or various use cases.
You can also use 3D videos and augmented or virtual reality. These can help you capture unique angles and allow the user to zoom on specific parts of the product. With augmented reality, the user sees exactly how the product looks like either on them or in their house.
Another option is to post shoppable visual content that drives consumers from social media platforms to product pages. When they click on a tagged product on your social media account, they land on a corresponding page. Doing this can help you shorten the sales cycle by making it easy for shoppers to buy and seamlessly return to their social experience.
- Visuals Offer Social Proof
Today’s consumer trusts other people’s opinions more than messages from brands. They also use social media to discover products, establish relationships with brands, and decide on what to buy. It’s, therefore, essential to offer them engaging and unvarnished visual content that helps build trust.
Cue in user-generated content (UGC).
Consumers seek UGC content to make sure that products they want to purchase worked great for someone else. Seeing an actual person use the product can drive home the idea that it makes life easier. It could be why79% of consumers say that consumer-created content highly impacts their purchase decisions.
Image viaStackla
Using UGC on your ecommerce site helps your audience fill the gaps by providing additional information they need to decide on a purchase. They can help you increase traffic, boost conversions, and increase sales on product pages.
So, what should you do?
Create a gallery of customer videos and images to paint a broader picture of what your products do.
Note: If you make these images shoppable, audiences can go directly to product pages to make a purchase.
- Visual Content Increases Product Visibility
Visual content can help you increase the visibility of your popular products.
For example, showing trending product recommendations to new visitors can offer them social proof that the product is great. It could encourage them to check these products out.
As for returning customers, it can lead to more up-sells and cross-sells. Showing them products that could complement a previous purchase can increase engagement and drive up sales.
Want to offer your audience incredible experiences?
Incorporate unboxing videos.
What are unboxing videos?
These are videos where a reviewer, influencer, or celebrity opens your product for the first time. They explain every component of the product and how users can benefit from the product.
Unboxing videos allow your audience to buy into an experience and get to know your brand. They can allow the viewer to experience the product even before buying it.
Want to make this work for you?
Encourage your users to post their unboxing videos and share them on your website. If the user shares it on their social pages, it can help boost your reach and boost conversions.
Are You Ready to Boost Your Ecommerce Marketing with Visual Content?
Want to improve user experiences on your ecommerce site?
Use visual content.
Visual content helps showcase what makes your products great, reinforces branding, and helps users make informed decisions. It offers them a good user experience which can lead to increased conversions and brand loyalty.
By using visual content, you can bring the in-store experience online. You can bridge the gap between offline and online shopping, increase engagement, and improve the shopping experience. With it, you can create a unique feel and look for your brand.
Are visuals part of your ecommerce marketing strategy? What benefits have you realized from using them? Tell us in the comment section below.