W Hotel at Beverly Hills SWOT Analysis
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W Hotel at Beverly Hills SWOT Analysis
Introduction
W Hotel at Beverly Hills is a hotel located in Los Angeles along Santa Monica beaches. W Hotel offers a wide range of services that include dining services, entertainment services such as bars, saunas, and swimming services. Under the dining section, the hotels offer traditional American dishes to create a sense of culture (Marriot International Inc, 2020). Also, W hotel offers lounging services within its residential rooms that are comprised of High-Tech amenities. The paper develops a SWOT analysis of W Hotel at Beverly Hills, presenting the strengths, weaknesses, opportunities, and threats existing within its environment.
Strengths and Weakness
W hotel Brand has a high market position, which improves the Hotel market share related to consumer loyalty to the company brand. W hotel’s brand is consumer-centered and seeks to develop quality services to improve consumer experience and meet consumer demands. As a result, the hotel has acquired a unique market positioning facilitating the acquisition of a significant portion of the market share within the tourism industry (Luoxan, 2020). Despite being an established company within the tourism industry, W hotel restaurant develops high prices for its various products and services, making it less competitive within the tourism industry. Furthermore, W hotel has limited its investments within the domestic market, thus limiting its growth opportunities.
Opportunities and Threats
The global tourism industry presents growth opportunities for the company where company services can be extended to other countries with competitive tourism industries. For example, W Hotel can extend its services to the United Arab Emirates, which has a competitive tourism industry with a considerable market share. W hotel can also improve its market share by developing innovation in product and service development to improve consumer experience and maintain its brand positioning within the industry (Luoxan, 2020). Concerning the threats being faced by W hotel, the restaurant experiences intense competition from other hotels. In relation, the competition presented by other hotel threatens to limit the W hotel market share by developing innovative products and services that appeal to consumers to switch from W hotel. Furthermore, the competition develops in relation to W hotel’s decision to limit its advertising budget, which affects its brand positioning.
References
Luoxan, J. (2020). Swot Analysis of W hotel. retrieved from https://hotelbrandcomparison.blogspot.com/swot-analysis-of-w-hotel_7html?m=1
Marriott International Inc. (2020). W Los Angeles – West Beverly Hills. Retrieved from https://www.marriot.com/hotels/travels/laxwb-w-los-angeles-west-beverly-hills