Surname 2
Surname 1
Student’s name
Professor
Course
Date
Villars-sur-Ollon
Villars-sur-Ollon, a perfect combination of beauty and pleasure, is a resort in Switzerland situated in the Swiss Vaud Alps at an altitude of 4,265 ft. The ski resort has a magnificent view with an exceptional sporting environment including snow sports, skiing and various games for different age groups. However, the location does not provide a serene environment considering the negative impacts it has. As a tourist director of the resort, I have an action plan that will move the place into a blue economy model with reduced environmental effects, increased revenue and job opportunities.
Vision
Despite the variety of sporting activities and the magnificent environment present in Villars, some factors have to be considered; environmental impact, job opportunities and revenue. Having a world-class resort without consideration of the factors will not be a good idea. Transferring the resort to a location where there is little or no impact on the environment, a fair profit margin and eventually creates job opportunities will be a convenient way of doing business. As the touristic director of the resort, I will plan to accomplish the above objectives. I will take into consideration the need to protect the environment and transfer to a point with total respect for nature, and eventually the natural resources are preserved. I will use different approaches to save energy, by using technical concepts which guarantees an efficient use and reduced consumption and emissions into the environment. Therefore, this calls for a perfect selection of the environment, which is the blue economy, the area near the ocean.
The project will pay attention to the choice of the site, fabulous views and located in a densely populated area. Although it may not provide a variety of sporting activities like those in the mountain, there are some games like boat-riding. I will, therefore, ensure that it is integrated into an area near the ocean, with a conception that respects the mixture of functions within the ocean and its environs.
Action Plan
Villars-sur-Ollon has seen an incredible number of visits to the resort due to its exceptional environment. However, transferring it to a favourable and strategic position like an ocean will place the resort in an optimistic and prosperous future in delivering its services. For instance, being near the ocean ensures the reaping of benefits more equitably and sustainably. Blue economy developments are highly opportunistic and are strategically located for approach and initiation of resorts. As a tourist director of the ski resort, my move will be to ensure that construction of the resort structures are done near the ocean, where there are gaming and sporting activities. The Gulf of Genoa provides the best beach to situate the resort in Switzerland. Although the transfer will require a lot of capital, it will be worth the move as the environment if conserved; job opportunities are created and an increase in revenue due to the large population near the ocean.
Results in Five Years
The success of transfer of the resort underscores the importance of conserving the environment and creating job opportunities for the people. The blue economy model arguably provides the best location for the development of resorts (Brumbaugh n.p). According to UNEP, The Blue Economy model is based on a vision, “improved well-being and social equity, while significantly reducing environmental risks and ecological scarcities” (8). Five years is enough to see a perfect combination of conserved environment and success in the revenue collected. People will get a chance to be employed in the resort for services rendered to the tourists.
In conclusion, transferring a resort from a classic business model to a blue economy model does not only conserve the environment but also heighten the amount of revenue collected. If Villars-sur-Ollon, located on the mountain slopes of the Swiss Alps, is moved to a strategic location like the ocean, it will reap more profits and also create jobs for those around the beach.
Works Cited
Brumbaugh, Rob. “Sustainable tourism can drive the blue economy: Investing in ocean health is synonymous with generating ocean wealth” 22 May 2017. Retrieved from: https://blogs.worldbank.org/voices/Sustainable-Tourism-Can-Drive-the-Blue-Economy. The World Bank Group. Accessed 16th June 2018.
UNEP. “Blue Economy: Sharing Success Stories to Inspire Change”. (2015). Retrieved from: https://wedocs.unep.org/bitstream/handle/20.500.11822/9844/-Blue_economy_sharing_success_stories_to_inspire_change-2015blue_economy_sharing_success_stories.pdf.pdf?sequence=3&isAllowed=y