Traditional Media

Traditional Media

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Traditional Media

Traditional media can be defined as any communication channels available before the digital media emergence. Examples of conventional media include books, radio, newspapers, magazines, and television. As much as people still rely on traditional media to get information, digital media has taken over, reaching most people (Lin, 2019). The traditional media is on its way out as the media landscape keeps changing, prompting advertisers to focus more on using new media channels to advertise their products and services.

As part of the new media, the internet has profoundly influenced the way people get information and news. The social media platform has become the most commonly used digital media channel (Hisham, 2019). The current generation has adapted the norm of checking news and adverts in their social media feeds or watching clips in various online streaming platforms.

As the business environment concerning marketing keeps evolving, many organizations have opted to use the new media to promote their products and services, ignoring the traditional press (Blevins & Ragozzino, 2019). The new media is capable of delivering better results than traditional media (Ogidi & Utulu, 2016). Based on my opinion, I would advise organizations to focus more on using the new media, which involves digital marketing methods and conducting their businesses to achieve their goals.

Conclusion

In conclusion, the traditional media is on its way out being replaced by the new digitalized media. Digital media has influenced the majority of businesses by transforming their way of communications and marketing. Adverts are more effective and able to reach the intended audience by using digital media such as social platforms compared to traditional media such as newspapers.

References

Blevins, D. P., & Ragozzino, R. (2019). On social media and the formation of organizational        reputation: How social media are increasing cohesion between corporate reputation      and traditional media for stakeholders. Academy of Management Review, 44(1), 219-222.

Hisham, H. T. (2019). Social media and its impacts on traditional media: A case study on Berita            Harian. International Journal of Moderan Trends in Social Sciences, 2(6), 12-24.

Ogidi, O., & Utulu, A. U. (2016). Is the new media superior to the traditional media for    advertising. Asian Journal of Economic Modelling, 4(1), 57-69.

Lin, T. T. (2019). Communicating Haze Crisis Online: Comparing Traditional Media News and    New Media Perspectives in Singapore. Environmental Communication, 13(7), 864-878.