The Spartan golf club logo
The Spartan golf club logo tends to have a dual meaning. When the logo is observed from one direction, a golfer is observed, making a swing with the trajectory beside him (Archives, 2019). The hidden element from the logo is the position and action of the golfer. When the logo is observed from a different direction, a Spartan profile is viewed in his helmet. The Spartan logo’s secret is the helmet of the golfer exposing the security at the sports center.
The apple logo is among one the most recognized in the world. The hidden element behind the Apple logo is that it is said to have originated from the story of the bible between Adam and Eve. The Apple logo is supposed to represent the apple that Eve bit after being deceived by the serpent in Eden’s garden. Hence the logo represents the tree of knowledge. Adam’s secretive story makes individuals purchase apple products to find out more about the story (Archives, 2019).
Google is a logo rampantly recognized in the world. It is a logo supposed to symbolize that the company does not play the rules they set to their customers but know how to have fun. Instead of the logo having wild symbols or font, the company decided to pass their secret message using color. The logo’s secret is the palette and green colorings representing the primary and secondary colors (Gyambrah and Sherry, 2017). The colorful google logo attracts more customers to visit its sites contributing to its growth.
Toyota logo’s secret lies between the three overlapping rings, which tend to symbolize the unification of Toyota customer’s hearts and their products. The background space displays the technological opportunities and advancements laid in the company; thus, the market. The company has applied the Toyota logo to manufacturing heavy vehicles resembling the logo in its structure (Gyambrah and Sherry, 2017).
Finally, Adidas is among the most popular sports shoes and apparel companies that supply kits to most world teams. The secretive aspect of Adidas is the three strips that make the logo. The strips resemble mountains, representing the challenges athletes face and how they struggle to overcome them (Archives, 2019).
References
Archives, W. K. U. (2019). UA1C8/1 Athletics Logos/Symbols Photos. Retrieved from: https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=1646&context=dlsc_ua_fin_aid
Gyambrah, M., & Sherry, Y. H. (2017). The role of logos in the brand personality of organizations. African Journal of Business Management, 11(14), 327-336. Retrieved from:https://academicjournals.org/journal/AJBM/article-abstract/0BE8DE165297