the social problem at Amazon Prime
Social media ROI is the online and digital marketing strategy of Amazon Prime. Through social media ROI, a problem emerged from evaluating employees’ value as brand advocates. A modern digital and online marketing tool indicates that 41% of potential consumers attribute employees to influence how customers perceive products based on corporate service quality. Amazon Prime should offer unlimited independence to staff and employees while acting ad brand advocates, thus enhancing self-identity with organizational culture. As such, Amazon Prime focuses on eliminating forms of depression, Fear of missing out (FOMO) and feelings of inadequacy among staff that could lead to the development of an ineffective social media ROI, thereby constituting a social media problem.
Organizational efforts to deal with the social problem.
Since the digital and online marketing strategy relies on the issuance of Newsletter sign-ups, the marketing department at Amazon Prime focuses on training employees on how to handle instances of Cyberbullying from colleagues and potential consumers (Bobo, 2011). Offering employees with freedom and belong at the workplace minimizes instances of Fear of missing out (FOMO) that is a trigger of depression while in competitive organizational cultures. By reducing triggers leading to depression, such as Self-absorption and advancement of depression and anxiety, employees may record higher sales and constructive interaction with potential consumers’ hence increasing social media ROI.
Name and the organization culture
Amazon Prime focuses on increasing online purchases of apparel and jewelry and increasing consumer delight through quality customer care (Alexander, 2011). Social media and depression may indicate that a firm relying on social media ROI has not developed capacity among employees to utilize their creativity and self-expression. As a digital and online marketing strategy, Amazon Prime has achieved an increasing number of downloads of a whitepaper or app, indicating social media ROI’s success.
The mission at Amazon Prime
The focus of Amazon Prime is on developing consumer awareness and driving organizational reach among the middle-income market segment. The middle-income earners are a precious market base, focusing on employee skills and human capital in increasing social media ROI (Swanson, & Spencer, 1991). The reduction of triggers leads to depression, such as Self-absorption and advancement of depression and anxiety hence limiting creativity and innovation. The mission of employees at Amazon Prime is creating positive consumer experiences hence advancing corporate among the 41% of respondents that the marketer of apparel and jewelry deals with.
Social media ROI attributes to the reliance of staff and human capital at Amazon Prime as brand advocates and ambassadors while marketing online. Cyberbullying is the first social media challenge since employees’ emotional and psychological state influences productivity (Polednak, 1997). Staff at Amazon Prime with a history of Cyberbullying may feel inadequate and unable to offer clients solutions, hence recording lower social media ROI. Secondly, self-absorption as a trigger of depression through the use of social media at Amazon Prime translates to
Depression and anxiety emanating from increased utilization of digital marketing tools may affect the problem-solving ability of staff. For instance, increased forms of Cyberbullying by young consumers to a senior sales representative at Amazon Prime could limit their choice of youth as targets for social media ROI (Massey, 1994). As such, employees earn less by opting to contact consumers perceived as safe from Cyberbullying and other forms of intimidation.
What populations does it serve?
Amazon Prime serves middle-income earners through digital and online marketing tools since an average of 66% of adults in the country utilizes social media. Thus, the capability of reaching a diverse consumer base at lower fixed costs and overheads becomes practical. Secondly, more than 74% of apparel and jewelry consumers take to social media to enhance a purchase decision. Focusing on such opportunities improves the social media ROI of Amazon Prime (LaVeist, 1993). Thirdly, research indicates that 90% of internet traffic utilizes social media platforms to discuss the effectiveness of brands, and Amazon Prime could use consumer feedback to rate the efficiency of social media ROI.
What problems does the organization face?
Amazon Prime faces problems that include loss of staff morale and productivity, leading to higher feelings of inadequacy by employees with the organizational culture. Corporate laws such as the Civil Rights Act of 1964 protect employees from instances of bullying and victimization that could affect their wellbeing and productivity. Organizations such as Facebook and Instagram offer firms with information concerning employee abuse and discrimination by consumers on social media, thus acting to reduce problems at competitive firms.
The University of Pennsylvania investigated the correlation with the usage of Facebook and instances of feelings of isolation among employees. The investigation also found out that competitive firms such as Amazon Prime ought to develop a conflict resolution team to address Snapchat and Instagram as sources of loss of staff morale, productivity and Fear of missing out (FOMO) (Swanson, & Spencer, 1991). The human resource department at Amazon Prime ought to engage in welfare programs that mitigate feelings of loneliness among staff, thus fostering increased productivity and improved social media ROI.
Organizational tactics to counter social media problems
Offering employees with freedom and belong at the workplace minimizes instances of Fear of missing out (FOMO) that is a trigger of depression while in competitive organizational cultures. The ability of Amazon Prime to communicate organizational goals and objectives to employees enhances the ability of staff to be reliable brand advocates (Polednak, 1997). Secondly, Amazon Prime ought to offer counselling and guidance to employees with sad experiences such as Cyberbullying. Amazon Prime should offer unlimited independence to staff and employees while acting and brand advocates, thus enhancing self-identity with organizational culture. Amazon Prime could allocate funds in improving the welfare of employees from the marginalized group and communities that suffer higher forms of discrimination due to stereotypes at the workplace. Social media and depression may indicate that a firm relying on social media ROI has not developed capacity among employees to utilize their creativity and self-expression. To counter social media and depression at Amazon Prime, the human resource department should train employees on valuable methods of gathering information and learning without antagonizing potential consumers.