The Oakhurst survival as the only family dairy in Norther
England resulted from sustainable business practices. The profitability and hence the
company’s ability to survive in the area as the on
ly dairy firms in the region resulted from its leadership role in addressing the greenhouses gas GHG emission in the dairy industry. Through such practices to reduce GHG emissions, the organization managed to build its brand equity and increase its profitability overtimes. The sustainable business practices made it possible for the company to reduce the cost and increase brand awareness and loyalty by disseminating information about its practices that also reduce the carbon footprints. A business practice that is economically viable, socially responsible, and environmentally friendly is of
ten considered sustainable. In the case of Oakhurst, its survival was based on the significant development of sustainable business practice. Such practice such as the senior management commitment to the
sustainable business practices in both its operation and the supply chain, integration of sustainable goals and practices in the
business system, the application of the operating and financial reports and communication, and the aspect of monitoring the environment
result and implementation
of continuous improvement were vital in its survival as the only family Dairy in Northern New England (Lüdeke-Freund & Dembek, 2017).