#DigitalMarketingMonday
The Centrality of Video in Marketing.
The demand for Video in marketing has increased tremendously. The presence of a video marketing strategy is not a new idea. It’s rather wise to include Video in your digital marketing strategy to gain a competitive edge in today’s business world.
A brand with a social media marketing strategy needs to understand the significant and pivotal role of Video. According to Hubspot research, two-thirds of video offering platforms are social media platforms.
Neglecting Video can therefore be catastrophic to your marketing efforts, which Lindo Myeni profoundly understands. He is a social media consultant, strategist, content creator, and social media speaker on different digital marketing topics. AfricaTweetChat held a lively and insightful session on 7th October 2020, where He talks about video marketing as a significant digital trend in 2020. On the chat, Lindo points out that Video marketing is a substantial trend because:-
ü It is fascinating because ;
² it is versatile, engaging, and easily shareable across multiple platforms.
² Consumers like Video because it’s easy to digest, entertaining, and engaging.
² Marketers like it because it provides a massive return on Investment.
ü Tools are vital for the production of quality and high-class video content.
“During hard-lockdown here in South Africa, on my IG Live Interactions, I asked couple of Youtubers and videographers friends about the best tools to create those amazing videos, “he said. “Almost all of them use iMovie, Final Cut Pro, and Adobe Premiere Pro CC to edit their videos. ”
An excellent example of such a tool that is readily available on mobile is Instagram reels. Such a tool is suitable for short videos. And according to Lindo, “Short videos are perfect for behind-the-scenes content, which goes a long way to humanize your brand and tell your brand story.” He said. “In this way, Instagram Reels is a perfect medium to engage with your audience on a personal level and gain their trust.”
In terms of costs, Video is said to be cost-effective. “Absolutely true, video marketing is one of the most cost-effective ways to market to people online. Spending money on video views is a great method to get your brand exposure with the best bang for your buck,” said Lindo. He gave an example of their company, where they use video-view campaigns to target prospective clients on social media. He affirms that it is the most cost-effective way. Lindo continues,” We have paid — and are currently paying — cents per video view. Yes, that’s right. We often even pay one-tenth of a cent for a view.”
In light of the previously considered factors, Video has played a massive role in marketing during the pandemic. According to Lindo, Video made a difference because despite people being apart, Video is the only type of content that allows people to see, hear, and know each other. “Think about this: During times of uncertainty in society, we look at the public addresses of world leaders, “he said, “They mean a lot to us because there’s a lot we can get from watching them, like nonverbal things that might make us feel safer or better…. There’s simply simply much more to see, as opposed to just the written word”
The connection, which is very crucial to communication, is fully achieved in video content. “Video, offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations who acknowledge the elephant in the room. I think that’s one of the biggest impact that Video can have right now, “said Lindo.
The number of small and medium-sized enterprises is increasing, and videos have been exceedingly helpful for them. Lindo tweeted that, “Videos improve online presence, promote brand awareness, boost engagement, build trust, and can be inexpensive and easy to produce, but the main goal of video marketing for small businesses is generating sales. ”
He shared tips on how to run a zero budget video campaign. He compared the cost of producing Video to written content and concluded that Video is much cheaper to produce than an article or a blog post. According to Lindo, one, therefore, does not need a high priced budget. But instead to strive to create engaging content that educates and intrigues the audience. He furthermore adds that” One of the best ways to lower the cost of producing your video content is to find keywords that are perfect for short, simple videos.”