Social media influences
Individuals’ and organizations use of particular products and services is influenced by behavioral, mental; and emotional responses. Any business must meet their consumers’ needs, which can be effective if they have information about what the consumers want by conducting reports and surveys to understand consumer behavior. When a company has the fundamental knowledge about what is needed in the market, it is easier to achieve success. The world is increasingly becoming dependent on technology. Businesses can exploit this possibility to their advantage by using e-marketing, social media influences, and buying behavior according to online statistics and engagement with consumers to understand their behavior towards particular products or services.
There are various ways that a company can conduct online marketing, which include using content marketing, search engine optimization (SEO), or Pay-per-Click, which all may require advertising to reach a wider audience. Thus, personal traits in e-marketing are imperative because it can influence consumer behavior, and in various research studies have consistently shown ” that “sensation seekers,” or people who exhibit extremely high levels of openness, are more likely to respond well to advertising that’s violent and graphic” (Libraries). The most important thing to consider ion making sure that people who use different internet platforms can be lured by appealing ads and making a purchase. Thus, electronic marketing is vital in realizing the company’s new product that is not familiar with learning (Libraries). More people spent most of their free time on internet technologies such as women’s likelihood of using tools such as changing colors than men (Libraries) would be one way of understanding the market trends that influence customer behavior.
Social media influences have significantly affected the purchase of products and services. Almost 74% of shoppers are influenced by social media when it comes to purchases (Baker, 2017). Therefore, a business that incorporates social media influences to understand consumers’ behavior can benefit sales. Different platforms can be categorized as variance in terms of the audience that one is supposed to reach. Gender, age, and stage of life are ways that companies have to understand when it comes to understanding purchase decisions (Libraries). It is imperative to understand the right social media that a business should occur to realize a profit. Social media is a place that we share with friends and other people about our likes and hobbies. This revolves around our daily lifestyle where ” consumers in the same social class exhibit similar purchasing behavior” (Libraries). Therefore, the most important is to make sure that companies can interview people through questionnaires to understand their interests, opinions, and activities (Libraries), which helps understand consumer behavior.
The buying behavior illustrates the processes or factors that influence consumers’ behavior towards particular products or services. Libraries claim that “Marketers have had better luck linking people’s self-concepts to their buying behavior.” Thus, understanding the different concepts that trigger buyers to purchase a product or service can include mood or family history. Buying behavior is often linked to consumer family history. One is often inclined to purchase the same products that their parents used to purchase while growing up (Libraries). So businesses should understand that family is a significant part of understanding consumer behavior. Additionally, Attitudes towards a particular product or service positively influences consumer behavior. Therefore, companies should create a positive attitude around their products or services to improve buying behavior (Nguyen, 2019, p.3). Marketing and comprehending the factors that affect Buying behavior can be a technique that would help the companies to market their products to the right people because they have information about consumer behavior.
The consumer behavior directly influences their preference and choice of the products they choose to purchase. However, technology has allowed e-marketing, social media influences, and buyers’ behavior to be understood through strategies such as SEO and content marketing, which leads to tracking customers who their consumer behavior align with products or services of a particular company.