Sinek’s Golden Circle
The golden circle analysis can be used to evaluate the strategy used by the organization as well as the suitability of its goals and objectives. The what section of the circle can be used to define the vision and mission of the organization. Under the what section, managers in an organization analyze what it does, or the purpose for its existence. The mission of the organization also contains similar information, as it explains what the organization does daily. Defining a clear mission can enable the organization to differentiate itself from others by providing stakeholders with more information on what makes it different from other organizations.
According to Sinek’s model, how explains methods used by an organization to achieve its long-term goals and objectives (Chaffey, 2020). A detailed explanation of the methods used by an organization to achieve its goals can set it apart from competitors as stakeholders will have a better understanding of how it creates value. The mission and vision can also be covered by how, as they can explain how the organization intends to achieve its long-term goals and objectives. While the vision provides a long term analysis of how an organization will achieve its goals, the mission provides a short term analysis of the same.
According to Sinek’s model, the why explain reasons for the activities carried out by the organization on a day to day basis. Explaining the why ensures that all key stakeholders understand what the organization hopes to accomplish in both the short term and long term. The why section of the model covers the core values of a company. A company’s core values describe how it carries out its activities and how it advocates for the interests of different stakeholders.