Chewy does not have many physical stores in the U.S. when compared to other e-commerce giants such as Walmart, Kroger, Amazon, etc. Throughout the nation, they only have 11 stores, and two are located in Texas. Their total employment is currently estimated at 7,000[2] individuals with 1,450 [11,12] in Texas. The competitive intelligence summary on Chewy.com is compiled into rows 32-40 Column J of the attached spreadsheet.
RESEARCH STRATEGY
The research team began by examining the information on Chewy website. It turned out that only information regarding Chewy’s total number of employees and locations in the U.S. is available with no mention of the total number of SKUs on the site. Thus, we adopted other strategies to try to find the missing information.
We went ahead to examine other business and finance sites such as Zooplus [3] whether we can find any annual reports but found none. The results were the same on other sites including Forbes [4] and Sun-Sentinel [6]. The most common information online was on the takeover of the online pet supply chain Chewy by PetSmart, Inc. (USA) [3]. Similarly, this approach yielded no meaningful results promoting us to try other alternatives.
Next, we tried other databases such as PETA [5], Craft.co [8], INC [9], and the Miami Herald [10]. These sources also mentioned a lot of information regarding Chewy’s takeover including details such as the total number of employees, number of locations, funding valuations, and distribution centers. After these attempts, we concluded that the requested information is not available in the public domain and that Chewy has not yet made that information public. Overall, we managed to unearth some information that met some of the requirements and has presented it below.
FINDINGS
We used the available information to approximate the total number of employees in the U.S. and Texas. There we no direct mentions about the total number of employees. On their site, they noted, “Over 7k team members,” so we assumed this to be the total number of their employees throughout the nation. Regarding their total number of employees in Texas, we combined information provided on several local news sources to estimate the figure included. We also found out that Chewy currently operates three distribution centers in the U.S. and Texas. The only information we could not determine concerns Chewy’s total number of Stock Keeping Unit (SKUs).
CHEWY COMPETITIVE INTELLIGENCE OVERRVIEW
The competitive intelligence summary on Chewy.com is compiled into rows 32-40 Column J of the attached spreadsheet.
Row 32: N/A
Row 33: Physical Stores and Online Stores. [6]
Row 34: 11 locations in the U.S. [2]
Row 35: 2 locations in Texas. [2]
Row 36: 18.18% – the percentage of U.S. locations in Texas.
(2 ÷ 11) × 100 = 18.18%
Row 37: 7,000 employees in the U.S. [2]
Row 38: 1,450 employees in Texas. [11-12]
Row 39: Five distribution/warehouse centers in the U.S. [10]
Row 40: One distribution center/warehouse in Texas. [10]