Print advertisement
Print advertisement is one of the most growing advertisement approaches in modern society since it can influence target consumers. According to Zeugner-Roth & Bartsch (2019), print advertising is advertisement printed in hard copy in the publication is like newspapers, magazines, and journals. They are likely to be read by a specific target audience in the market. The print advertisement has four major elements that must be apparent and distinctive. The four elements include the notion of headline, copy, illustration, and signature. Some various strengths and weaknesses are associated with this advertisement.
One of these approaches’ advantages is that print media is an easy medium to spread awareness or advertise to any geographical area. For instance, the Suisse Credit used local newspapers to respond to the five-country tax evasion and money laundering investigation. Therefore, the company used the local newspaper to spread the news on local events taking place. Another advantage of this advertising method is that print media allows the Suisse Credit to select its own space for advertisement. For example, given that Suisse Credit is a local financial organization in the United States of America, its print advertisement is created by Euro RSCG, within finance from the United Kingdom. From an informative point of view, this advertisement has offered this company the capability to straightforwardly illustrate their services and products. For instance, alerting their clients offers a customized and innovative solution that fulfills their specific clients’ needs.
The Suisse Credit company has deployed an authoritative framework to influence their clients that their services and products are superior that their fellow competitors. For instance, they showed that being among the largest and most profitable investment bank was one of the authoritative framework used by this organization. Some recognize as the overall investment bank of the years. Therefore, Suisse Credit has used this achievement to convince their clients they are superior to their competitors. Further, Suisse Credit has used the testimonial framework to gain a greater market for its services and products. It has created a positive experience from users to support their services and product benefits.
From the weaknesses point of view, this method is not applicable when Suisse Credit targets a global audience since the internet has a wider range than print advertisements. Again, this method does not offer rooms for clients to get additional information on the services and products that are offered by Suisse Credit. Finally, this approach can get lost among all other ads and editorials. In the same line of reasoning, this advertisement approach’s lifespan is very short, as people tend to throw them or keep them aside after one day of reading.