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Price
- Price is showing elements of corporate responsibility through his actions. Instead of only focusing on the profits side, he is also mindful of employees’ welfare and has put up a procedure to see their salaries increment.
- There are several principles of corporate citizenship present in this case. One is ethical business behavior. Gravity has been offering affordable credit card financing to its clients. Secondly, it’s the community. The company has been donating 10% of its annual profits to charity. Finally, it is the employees. Through Price, the company has offered open dialogue with employees and has provided equitable reward and wage system for its workers by achieving the executive and employee 1:1 ratio.
- Arguments for corporate social responsibility relevant to this case include the Gravity company reputation being enhanced. Again, there were long term profits for the company when Price announced that the company would be afloat for the next eight months. Finally, there was an improved client, employee, employer relationship out of the whole scenario. Arguments against include lowered economic efficiency and profits because of the increased salaries, and there was the placement of responsibility on the business instead of the individuals.
- Price is not acting as an executive for a B corporation because despite using the firm’s finances to caution the workers and donate to charity part of the annual profit, he might face legal challenges by damaging the company’s financial responsibilities.
- Gravity is operating at stage 4 of global corporate citizenship since it ensures the sustainability of the lower wage workers while using proactive methods such as promising payment increment while explaining that the company has only eight months of salaries left.