My Prospect’s Background Information
Comprehensive Company Overview
Value Village, a secondhand clothing store, was founded by William Ellison, who is now a retired entrepreneur who built the company from a startup of just simple stores. He first established a store in San Francisco in 1954 after attending the University of Washington and obtaining a bachelor degree in 1950. Through that single store, Mr Ellison continued to progress by opening stores in Los Angeles and other cities. The name Value Village first appeared when he opened a store in Renton. The first Canadian store was opened in 1980 in Vancouver which made a breakthrough in different global markets and made the company to be known as a multinational company that began operation in more than 220 locations in Canada, United States and Australia. The recent information reveals that Value Village is now owned and controlled by TVI Inc, which is known to be its parent company. TVI Inc that is a renowned company that runs many savers and thrift stores in the United States and Canada. The company has been generating a revenue of over $1 billion every year.
The subsidiaries of Value Village include Savers, TVI and Australia Pty Ltd. The company has been working towards making sure its mission statement of making profits by offering the outstanding quality of slightly used clothing and accessory goods in the households. The retail business has been mostly in partnership with a non-profit organization that could be able to provide steady and reliable goods that have been used slightly and the company paid the NGOs a price above the value in the market. The company believed in treating its employees, vendors, and customers very well because of the culture that the founder, MR Ellison had intended to have in his entire life, the culture of the golden rule.
Corporate Social Responsibility
Value Village has been on the upfront in the creation of impact in the society through its various CSR activities. The company has been involved in many activities of mentoring the youths, providing help services to the people with disabilities, research on medical through funding research for some treatment of diseases and other veteran programs. The sale of slightly used goods has made the environment to be preserved by the company through the recycling process. This has been inlined with its core value values of protecting the planet and innovation for growth.
Description of Products and/or Services
The retail business of Value Village has been on to provide a platform where people can buy secondhand goods such as clothes, furniture, and other household accessories. The partnership with many non-profit organizations has been detrimental in making sure that the business is thriving. The buying of goods is mostly from the NGOs who use the money to generate revenue to support the many programs that the NGOs have in place.
Contact Name and Title
Value Village
customercare@savers.com
https://www.valuevillage.com/
1520 Steeles Ave W, Concord, Greater Toronto Area, L4K 3B9
(905) 761-7990
Social Media
https://www.facebook.com/ValueVillage
https://www.instagram.com/savers_thrift/
Savers headquarters in Canada
Telephone number: (425) 462-1515
fax number: (425) 451-2250
Why Should the Prospect Advertise?
In the current conditions of the COVID-19, there have been so many programs of the NGOs that have not been able to be funded so by buying anything from the business, and the NGOs will be able to benefit. Also, the adverse conditions such as being unemployed or salary cut, have made many people not to be able to buy new goods from the shops, so the business is offering the secondhand goods for everyone that are still in good condition.
Prospect’s Campaigns
The business is currently using social media website such as Twitter to advertise their products to people. Given that many people own televisions, the business has been making fair use of this platform by promoting on television. Nevertheless, the business is using its e-commerce website to introduce many adverts to another website that come in the form of pop-ups.
My Advertising Agency’s Campaigns
Campaign: The wardrobe
Clients: IKEA
Purpose: To attract people who love fashion to purchase clothes from the retail business.
Target Market: Fashion lovers
Platform(s): Television
Tone/ Appeal: Rational
Results: 6,324 views
Campaign: One Little thing
Clients: IKEA
Purpose: To reach out to those people in the society that feel the need to help and give hope to others that need a glittering hope.
Target Market: Donors
Platform(s): Televisions, Google ads, Live billboards
Tone/ Appeal: Rational
Results: 78 views
Campaign: Rethink Everything
Clients: Lombard Odier
Purpose: To get the attention of people that cherish the environment to buy the goods that the recycled goods
Target Market: Environment lovers
Platform(s): Radio, television, facebook
Tone/ Appeal: Rational
Results: 10,589 views
Campaign: The new ecosystem
Clients: Donate 4 Birds
Purpose: Getting the attention of environment conservers to conserve the environment by buying recycled goods
Target Market: Environmental dignitaries
Platform(s): Twitter ads, Facebook ads and google adds
Tone/ Appeal: Rational
Results: 87 likes
Campaign: The Welcome Store
Clients: Uniqlo
Purpose: To make the business known to new markets
Target Market: Low-income households, those who wish to save, those affected by COVID-19
Platform(s): Television, radio
Tone/ Appeal: Rational
Results: 39 likes
Campaign: Sad but true
Clients: AllForBlue
Purpose: To make people understand the importance of buying recycled goods
Target Market: To everyone
Platform(s): Billboards
Tone/ Appeal: Rational
Results: 36 likes
Campaign: Give A Care
Clients: Rethink Breast Cancer
Purpose: To make people understand the importance of caring for others by buying the goods so that the money can go to the NGOs.
Target Market: Donors
Platform(s): Newspapers, direct mails, Facebook posts, Twitter post
Tone/ Appeal: Rational
Results: 88likes
Campaign: #WeAreNotAlone
Clients: Converse
Purpose: Together we will overcome the obstacles in the current pandemic
Target Market: All customers that feel overwhelmed
Platform(s): Television, radio, Facebook, Twitter, Google ads
Tone/ Appeal: Rational
Results: 89 likes