Major findings in the analysis of veggies and other competitors

1. Veggies lack marketing promotions that highly promote sales to other competitors that use various methods in marketing their products; for example, Wendy’s product undergo a rigid inspection process to maintain high-level food quality and safety standards, which is a clear indication that Wendy’s targeted customer have confidence on the product than Veggies customer, this leads to a dismal sale(Ward, 2012). For veggie to outdo fellow competitors, she has to reduce the price of salad slightly than be in the same market as those of the competitor.
2. Taco Bell, Chill, and Wendy have the allocation for media classes that create an awareness to their esteem customers, bursting their competitiveness in the market, unlike Veggie, who relies on the few individuals she serves daily. A simple way for Veggie to promote her products to cut the cost of advertising is through social media such as Facebook or personal selling.
3. The introduction of customer spending activities attracts many customers; for example, in the case of Taco and Wendy, where they offer a coupon to their customers, this enables customers to buy more for what they have and pay later for the time agreed. Strategically, veggies should introduce the discounting form to attract more customers.
4. Following the national guidelines regarding social distancing on the COVID19 crisis, other competitor took it to another level on how to reach their customer on a selling and payment basis, which includes ordering and paying through app, contactless drive-through options, and done in deal on order to go(Evans, 2008). With an unfavorable condition, Veggie was unable to continue with the business; therefore, the best way to match her competitor is by creating an onsite where she can reach her customers to place their order and have an electronic way paying such use of automated teller machine.
5. It’s also evident that other competitors are using plastic bowls in packaging. Taco Bell has many options for customers out of her creativity, where many choices can be in one salad option.

Taco Bell:

Taco Bell should advertise vigorously in the first sample as they have a close competitor with the same taste product and is using no money in advertising yet is selling almost as they sell. There is no need to use many WHRplatform in advertising the Grande Nachos in the second sample since the recipe is a closely guarded secret.

Wendy’s:

Wendy used short period awareness to attract many customers for the known item by reducing the price to 50 cents, accelerate the purchasing power. If Veggies could similarly promote its yogurts ice scream, then competition could have been stiff. In the second sample, Veggies failed to show communication on the product’s effects, unlike Wendy’s communicated on the health-oriented product, creating awareness of the product.

Chills:

Chill adverting shows that veggies still can’t match how much they are competitive because Chills is promoting ‘3-course meal for just $10’, which makes the customer feel that chills are selling at a favorable price than selling one at a time.

. In the second sample, Chills is advertising a free appetizer to attract more customers. The only way Veggies can match Chills is through promoting awareness to the products to increase sales.

References

Evans, D. S. (2008). Invisible engines: how software platforms drive innovation and transform industries. The MIT Press.

Ward, D. R. (2012). Microbiology of marine food products. Springer Science & Business Media.