8 Keyword Research Tips
Do you want new customers and leads online? Then it would help if you were careful about how you carry out your keyword research. The process is not a one-time thing but an ongoing practice that determines your search engine optimization (SEO) success.
In this article, you shall learn keyword research tips to help you in your digital marketing. You will also be able to make smart decisions on how to win many followers and drive sales. As a blogger or marketer, a winning strategy you can quickly implement, and falls under your budget means everything.
Researching keywords for SEO is essential, but not many people know how to do it right. If you are one of them, continue reading for insight. But before then, let us look at some few basics.
Defining SEO Keyword Research
Customers have queries they love looking for answers on search engines. The process of discovering those popular search queries is known as keyword research. Customers usually look for what interests them, and is what marketers use as keywords to create content relevant for their followers or clients.
As a marketer or blogger, what would interest you is knowing what your audience wants, right? By utilizing the SEO keyword research process, you can identify what your followers, fans, or customers need.
After the discovery, you create content based on it to help you rank high on various search engine result pages (SERPs). In return, you reach many leads that may turn out to be your real customers or fans.
If you are new about keyword research, you may wonder why it’s essential for SEO. No need to worry; check out the following;
Why Keyword Research Is Essential for SEO
Are you a blogger, a marketer, or a business person? Then the idea of having many customers and followers may excite you, right? It is a dream for many business people to have massive clients, fans, or followers. With keyword research, many qualified leads is what you get.
Your business will reach millions of potential customers when you do SEO keyword research. SEO focus enhances visibility, making you rank high in SERP rankings. It means that you will appear among the top on the first page of various search engines.
Customers will be able to see you or your content first when they search. They will then click on your site, meaning that your site will have so many visitors you may turn out to be your customers if convinced with what they see and learn. In the end, you get to enjoy more revenue from many sales.
With the above information, you are now aware of keyword research benefits for your blog, marketing, or business. Check out the following tips that will help you carry out your keyword research properly for optimal results.
Practical Tips for Keyword Research
- Using Negative Words
I know this might creep you out, but it’s true. But it’s not the kind of negative words you think. They are lovely words but used in your keyword phrase to make it negative. For example, the term ‘free.’ Most people do not perceive free things as quality.
So when you add the word ‘free’ to your keyword, some people may look at it as a negative thing. But in reality, not all free things are bad. Some are top-notch quality, and businesses offer them to their customers for free to build trust after discovering the sound quality or value.
When such negative words get used, they help target a particular group of people who rightfully fit what you are promoting or selling. If you are using Google Keyword Planner and are wondering how to do it, following the following steps.
First, select Keyword and Targeting, and then under it, choose ‘Keywords Negative’. Click on the ‘Add a Negative Keyword.’ After getting the negative word, please enter it in the edit panel, then add your target keyword, campaign, or group.
Your ads won’t get found by people searching for your target keyword without the negative word.
- Create Localized Keywords
Are you a small business entrepreneur or blogger? Then this tip will work like magic in catapulting your business to the next level. Your ranking on the Google search engine will also go high. In this strategy, you target your local customers or fan base.
Clients who can walk into your physical store or shop immediately or after a short while are the key targets. You start by listing down what your local followers, fans, or buyers may want or regard valuable. Think of what they may search on Google.
A great idea is when you use the name of your locality. For example, if you sell children’s clothes in Florida, you need to consider target keywords like ‘Florida Children Clothes Sellers’ or ‘Children Clothes Dealers in Florida.’
After exhausting all options using your local area name, try using the names of the surrounding areas. Also, try alternative terms of what you deal with.
For instance, instead of using the phrase ‘children clothes’, you may use ‘Boys Clothes’, ‘Girls Clothes’, ‘Boys Under 10 Years Shorts’, ‘Girls Below 12 years Dresses’, etc. Think of what you would write in the search bar if you were the customer looking for that thing.
Targeting your local area may not lead to a lot of traffic as targeting the whole country or worldwide would do, but it will deliver local customers, fans, or followers.
- Search For Your Competitors’ Keywords
Are you the kind that loves taking shortcuts or work smart? Then this strategy is for you. Instead of searching keywords in various ways, you could quickly get them by using what your competitors are using. Sounds unethical, right? No.
It’s okay to copy what other people are doing as long as you customize it to become yours and add value to your customers. It is one of the best tips any business person can use to get keywords. It is also the fastest.
If you have no clue how to start, go to Google Ads and click on new keywords search using the website, category, or phrase. Then insert the URL of your preferred top-ranking competitor and watch Google display a list of titles and keywords that the site uses.
- Utilize Google Suggest
Do you wonder why Google is popular? It is because it cares for its users. To ensure you enjoy the best user search experience, Google offers optimal search results through its Google Suggest. When you enter any word on the search bar on Google, a suggestion pops up with a list of popular searches.
Google will immediately display a list of similar search terms based on what people have been looking for frequently. You can use those Google suggested keywords in your SEO strategy.
Did you know that Google updates its suggested list every two or three weeks? It makes the suggested keywords by Google relevant.
- Look for Questions Customers Frequently Ask
If you see so many people asking about the same thing, it means they are short of information or are interested in that thing or issue. As a blogger or marketer, you need to give them the answers they need. Create content that will answer all their questions correctly, without leaving anything out.
Customers, fans, and followers are always searching for answers on search engines for various things. Go for the questions that fall under your niche and offer detailed content regarding those issues, products, or services.
You can get such questions by asking your customers, checking online customer reviews and feedback, surveys, interviews, and other sources.
- Utilizing an SEO Toolbar
Fortunately, there are numerous tools you can utilize to boost your SEO level. One of the best ones is the SEO Toolbar. It helps you instantly compare valuable information between various website pages found on the search engine’s result page.
What’s impressive with such SEO Toolbars is getting to track searches from your country and beyond the borders. You also have insight into what your customers are like and what they need. If your site has any SEO issues, these tools will pinpoint them for you.
- Use Google’s ‘People Also Ask’ Section
Google Search Engine has a section dubbed “People Also Ask” displayed when you search for something. For instance, if you search for what people love in Jeep JKs, you will also see other suggestions regarding what you are searching for.
For example, ‘Where Can I Buy a 2010 Jeep JK?’, or ‘Which is the Best Insurance to Take for My Jeep JK?”. All these suggested questions are relevant and can lead you to your potential customers.
- Search for Pages with Non or Few Backlinks, and Has Organic Traffic
Research indicates that backlinks from leading and renowned websites contribute to a site’s increased organic traffic. Though you can still rank high without a backlink, try to look for websites ranking high in your industry and have them link your site to theirs.
Referrals from such giants in the industry help your existing and potential customers, fans, or followers build trust in you and what you are offering.
Another method of using pages with high organic traffic is linking them to your site. Write valuable content surrounding a strong keyword relevant to that site and link it as a reference.
Conclusion
Keyword research is essential for your high SEO ranking, which in turn fetches you more fans, customers, or followers. It translates to more sales and revenue. If you want optimal results with your keyword searching, you need to go beyond the basic methods.
The above tips will help you surpass your general keyword techniques and attain better rankings in search engines.