Kevin Plank Explains the Company Plans for The Year
According to Kevin Plank, the Under Armour president, the company had partnered with Virgin Galactic to produce space attire for spacemen. The plan explained that such a move should reserve business for the company and bring the perfect competition between the company and other athletic apparel brands like Adidas and Nike. Talking during the unveiling of the new suits, Kevin Plank said that the move came at the right time since they had been planning for three years. He admitted that they had encountered had times trying to push Under Armour to where it should be: where can get any of the company’s apparel.
Over the past years, analysts have criticized the Under Armour firm for not taking part in the production of the athleisure trend. The leggings and jogger chinos are in the rise in the market as many men and women now turn for more comfortable clothing for sport and gym. The company’s North American sales have bit hit as more fashionable rivals have gained popularity. But Plan maintained the Under Armour is sticking to its mission of providing sweat-wicking products which are practical and that’s what the company is best known for. “over the years, our main focus has been pushing for human performance and prosperity of athletes. Therefore, I believe this partnership is just another instance of the same” said Kevin Plank.
The spacesuits designed by Under Armour are set aside for around 600 individuals who already are on a waitlist and had arranged for some space flights before the end of the year. However, the company will give the general public a chance to purchase some gear. For instance, the company sold its T-shirts on the website, and Kevin said they intend to try the space wear will as well be sold shortly. He assured customers that they are building products which they can get at their local sportswear shops.
The company used the technology that it had included in the production of footwear and clothing like “HOVR” which is a cushioning system to create the spacesuits which were unveiled last Wednesday. Under Armour also maintains that it will begin improving its work with Virgin Galactic so that their products can reach all the corners of the universe.