International Delphi study
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Abstract
Public relation is a vital area in communication; however, it has not gotten attention. An international Delphi study got conducted involving 22 international crisis experts on communication crisis research and education. The findings were that there is a need to bridge the gap between academia and industry.
Delphi method use
Delphi method has gotten applied to investigate the research state of communication crisis and education using experts (Schulte, 2017). In public relations, it has gotten noted that there is progressive use of the method from late 1980 to 2010, where 25 Public relation publications contain a consensus using a qualitative approach.
There was a realization that the existing studies in the communication crisis had a limitation as they had used a quantitative and descriptive approach rather than qualitative approach use. Also, fewer scholars had studied the subject area, thus prompting the Delphi study of international communication as there was a need to enrich existing information.
The international Delphi study provided a base for improvement in the communication crisis as it established the gap between academia and industry. There was a consensus that there is a need to integrate knowledge and practice to enable professionals to communicate effectively and identify concerns that practitioners should address. All stakeholders’ involvement got also acknowledged as essential for progress and change in the public relations field.
Conclusion
The international Delphi study has contributed to communicating progress and providing information for stakeholders’ decision-making and future research areas in touch.
References
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Schulte, T. (2017). Desirable science education: Findings from a curricular Delphi study on scientific literacy in Germany.
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