Human Resource Development
Human resource development (HRD) is the training offered to employees to increase their skills, knowledge, and abilities. Similarly, HRD assists employees in acquiring competencies required for an organization. Therefore, employees become productive when they gain vital skills, which helps to meet organizational goals. Equally, ETISALAT is a firm that uses HRD practices and a straight ranking appraisal system to helps employees attract more customers. Employees are required to have excellent skills in marketing and dealing with customers. Consequently, HRD practices can be evaluated by a straight ranking appraisal system to determine whether the employees are performing as per organizational standards.
The Importance and Contribution of Human Resource Development
Importance
Helping employees acquire capabilities to perform better in their departments is of notable importance to human resource development. Employees are trained in new skills to handle different tasks in an organization. Equally, this helps equip workers with the necessary knowledge to execute their mandate effectively. HRD helps employees improve their efficiency for the better of the organization (Chams & García-Blandón, 2019). It is an important aspect of a firm since workers can adopt to new technological advancement. For instance, Etisalat’s employees can be trained in securing their networks using safe VPN servers to avoid cyber threats (Muneeb & Shinwari, 2019). Therefore, HDR helps employees acquire crucial skills needed in dealing with customers effectively and marketing the organization.
HRD helps to improve teamwork and collaboration between various units of an organization. This is done by assisting employees in improving their personal strengths and working on their weaknesses. For instance, the HDR department trains employees to improve their skills in handling a customer appropriately. This helps to bridge the gap between experienced employees and the newbies in the firm. HRD fuses them to help the organization deliver quality services to clients. Therefore, employees can handles their roles effectively in the firm. Consequently, the move results in teamwork and collaboration since employees are empowered to work together. Teamwork helps a firm to achieve its goals of being competitive in the market effectively.
Contribution
One notable contribution of the HDR is efficiency in an organization. Employees who undergo vigorous training can be more efficient in executing tasks in an organization, which results in improved performance. For example, Etisalat employees are trained on how to responds to their customer’s queries effectively and how to deal with frustrated clients (Saeed et al., 2019). It becomes easy to resolve issues that could lead to losing a customer since they know their responsibilities. Consequently, many tasks are completed without delays since employees are trained for customer’s satisfaction when there is efficiency.
Furthermore, employees become competitive since they have acquired knowledge, which results in productivity in an organization. Organization requires workers to be committed to delivering their best performance for an organization (Chams & García-Blandón, 2019). Equally, HRD ensures that training offered in various departments enables employees to perform better in their professions. Conversely, employees fail to deliver in their tasks since they are not guided on the right path to complete the assigned follow in jobs (Singh et al., 2020). However, HRD ensures that this barrier is eliminated in an organization. Consequently, HRD efforts result in a competition in various department ensure productivity among all members. Therefore, resulting in a more profitable firm that meets the customer’s preferences.
Human Resource Development Role in Managing and Developing Organizational Reputation and Fame Etisalat
ETISALAT has a great impact in the Middle East due to its HRD’S contribution in helping the firm to provide the best telecommunication services to customers for many years. Few competitors available in the market cannot outshine ETISALAT since its dominion is based on the commitment of HRD in training employees to deliver the best for the company. Therefore, ETISALAT has managed to maintain its top spot by getting into customer minds through unbelievable offers. These offers include HRD’ S concepts on the introduction of 1000 minutes as an attraction to customers. ETISALAT solely focused on improving services and maintaining a high volume customer database. Similarly, the organization has set high standards by having the best hiring system (Muneeb & Shinwari, 2019). ETISALAT has a unique hiring system that closely evaluates potential employees who are competent and meets organizational demands. Moreover, ETISALAT’S HRD has one best training academy globally, which enlightens and transforms employees to meet customer’s needs. For example, ETISALAT has innovative programs that focus on training employees to adapt to new technological advancement. This innovative HRD’Ssprograms also helps evaluate and identify experienced trainers that can equip employees with the best skills required for the services. Moreover, ETISALAT’s HRD ensures that employees meet professional requirements, such as having teamwork and customer orientation. This helps the company maintain its reputation since employees can handle clients with etiquette and professionalism.
ETISALAT is keen on setting organizational goals that depend on HRD strategies for them to be successful. HRD ensures that employees on the service line are well-trained to be able to handle pressure from customers. For instance, an ETISALAT’s customer care should communicate with different clients simultaneously without confusing their issues (Muneeb & Shinwari, 2019). Therefore, this aspect of HRD ensures employees are efficient in their jobs and helps increase productivity and maintain the firm’s reputation.
Analyze the performance Appraisal system of Etisalat
A performance appraisal system assists in evaluating employee’s performance in an organization. This includes capturing quantitative and qualitative feedback to conclude the performance of an employee. Similarly, Etisalat also evaluates the performance of its employees through a straight ranking appraisal system. This method helps compare Etisalat’s employee’s performance from the best to worst performing worker (Singh et al., 2020). For instance, Etisalat’s customer service center system gives employees points according to their completed services to offer to their clients (Saeed et al., 2019). This method helps evaluate which employee is the most efficient in handling customers and resolving services to the most ineffective employee (Muneeb & Shinwari, 2019). Managers in various departments’ straight ranking appraisal system to generate specific numbers that represent employees. Consequently, managers often post ranks using employee numbers anonymously.
The Impact of the system in Improving employee’s efficiency and competence
The straight ranking appraisal helps Etisalat’s manager know which employees effectively manage, sell, or resolve customer care issues. This helps determine which employee should be promoted or compensated for their hard work (Saeed et al., 2019). Compensating or promoting an employee based on their performance helps to motivate an individual and even colleagues on their jobs. Moreover, these aspects help increase employees’ efficiency and competence since only the best can be compensated or promoted to another level. Consequently, the straight ranking method helps promote the best in Etisalat’s organization, which promotes efficiency leading to the organization attracting customers.
It is always challenging to decide which employees are not productive for the company. However, a straight ranking appraisal helps determine which employees to retain and the one to lay off. This is a vital tool for Etisalat since only the productive employees are given a chance to stay in the company. Conversely, incompetent employees cause financial problems since they do not deliver as per organizational expectations (Muneeb & Shinwari, 2019). Therefore, Etisalat’s managers use straight ranking appraisal systems to lay off non-performing employees incapable of helping the company achieve its organizational goals.
Straight ranking appraisal systems also help the HRD department identify an employee who must be trained to meet organizational standards. Therefore, the least performing employees undergo training them to meet organization requirements. These skills are based on how to handle the customers effectively, how to brand the organization, and marketing skills. Equally, these skills help Etisalat stay competitive in the markets since employees meet customer’s expectations. Consequently, it helps the company to be profitable since the least performing employee is trained to be competent as the one rated number one. These efforts help the Etisalat to improve employee’s efficiency and competence through training after evaluating by Straight ranking appraisal systems.
Linking Performance Appraisal System with HRD Practices
As a managing director of Etisalat, the straight ranking appraisal skills acquired from HRD training can be evaluated to motivate employees. This can be achieved by ensuring all poor-performing employees are trained and guided on telecommunication services. For example, the HRD department would be training employees to equip them with communication skills that will help attract more customers. After the training, the straight ranking appraisal system would identify how employees perform in an organization (Muneeb & Shinwari, 2019). Customer’s satisfaction and their ratings on specific employees serving them would help to evaluate their performances. Therefore, as a director, posting the employee’s performance records anonymously using numbers would help each employee know how they contribute to the organization. The best performing employees would receive extra money as compensation for their achievement. Hence, the move would help other employees to improve their departments to gain the same benefits. On the other hand, as Etisalat’s directing manager, I would consider using HRD to train employees to attain telecommunication skills. These skills should help employees to stay updated on technological development in technology. For instance, training employees to understand how hackers can use phishing to attain personal details. Consequently, this move would motivate the employee to carry organizational activities with confidence.
Conclusion
HRD plays a vital role in improving teamwork and collaboration between various departments in a firm. Similarly, HRD helps employees to acquire the capabilities and skills needed in an organization. Through HRD, an organization can be productive and efficient in completing organizational tasks assigned to various departments. ETISALAT has the best training academy in the world which trains employees on telecommunication services. This helps employees to meet customer’s needs. Moreover, they have an innovative program that focuses on training employees to adapt to new technological advancements that can help eliminate cyber threats. Etisalat also evaluates the performance of their employees through a straight ranking appraisal system. This system helps to compare Etisalat’s employee’s performance from the best to worst performing worker. Consequently, fusing HRD’s training and straight ranking appraisal system is an important role that a directing manager would evaluate employees to help them be effective in an organization.