How to Design a Website for Your Customer’s Five Sense
Human senses affect how people react or behave towards something. You can use these senses in your website to influence their user experience. You may think that using the five senses may have a sensory overload on your clients, but you’re mistaken.
This article will enlighten you on integrating your customers’ five senses into your site to win their trust. Have you ever gone to take coffee or your favorite drink somewhere, and they played your favorite song? The mood transports you into a new atmosphere.
By incorporating the five senses of human beings in your website, you create such a feeling for your clients. As a result, your customers end up enjoying a better experience with your brand.
Because not every triggered sensory can turn out positive, you need to be careful about how to do it. Try to be more generalized as it helps reduce the risk of backfiring. Here is how you can design your website for your customers’ five senses.
- Sense of Sight Design
Your customers use their eyes to see your website. The sight sense is, therefore, very significant in your website. The way you incorporate it into your site dramatically determines how your customers will feel.
Great content, photos, and video on your site are essential, but how they will affect your clients’ emotions is what matters. Ensure the content, photos, and videos you put in your sight affects how people feel after reading, seeing, or watching them.
Though all the five senses are vital in a website, the sense of sight is most pragmatic. You get what you see.
You can use color or visuals to change people’s moods while they navigate through your website. But it would help if you were careful about how you incorporate color because they may have different meanings based on various cultures.
For example, a yellow color may make some people feel anxious, while others get excited and happier. If you are not sure of what or how to use the colors, consider doing visuals. Transport your customers from one place or time to another through the visuals on your site.
The tremendous experience from visuals impacts your visitors’ emotions and leaves a lasting effect that makes them connect with your brand.
- Sense of Smell Design
Do you know of a smell that many people love? What if you incorporate that smell on your site? It may sound crazy, but most people would love to log into your site to associate with the smell and feel good.
It also changes your client’s mood when he or she comes across their favorite smell while navigating your site. They may end up spending more time than planned. But how do you integrate lovely scents on your site?
You can use stickers or fancy pictures of items that produce certain smells at different locations on your site. A great example is that of a fancy strawberry or lemon picture. You could also use photos of certain materials to depict its smell. A brilliant example is a wooden cabinet full of books.
Readers’ smell of wood and books will get aroused and make them feel better. Pictures of products like detergents, perfumes, and body oils, portrays freshness and good smell. Customers will imagine the scent of freshness on seeing such images and change their mood for the better.
Have you ever seen a good photo of coffee beans? I guess you felt the aroma of a fresh glass of coffee as if it were in front of you. Some people even go ahead and order a cup of coffee in their nearest coffee shop. That is how effective a photo can be in triggering the smell of something and subsequent action.
- Sound Sense Design
Most people think of music when they hear about sound, and they are right. Some songs can dramatically change your feelings. For instance, you can feel relaxed or entertained when you listen to some tunes when stressed or bored.
But incorporating music in your site may not work out well. The best way to illustrate sound on your website is by putting photos that depict that sound. For example, a drum, guitar, piano, or xylophone.
The sight of the musical instrument will trigger its sound in your mind, changing your mood immediately.
- Taste Sense Design
Like in the sound and smell sense, you will need to incorporate a picture or video of something that will trigger a particular taste in your site. For example, a video of a lady or chef cooking tuna, chicken, or anything that people love it taste.
You could also put an ice-cream photo that clearly illustrates its flavor. For instance, with strawberry fruits to showcase its strawberry taste.
- Touch Sense Deign
Incorporating a sense of touch in your site for your customers is easy. You only need to add zoom-in capabilities to your site. Customers will zoom in on the photo to see the texture of the item. In return, the client’s feeling of touch gets aroused based on the outside appearance.
Conclusion
Integrated all the five senses in your site tremendously impacts your customers’ experience positively while navigating your website. If incorporating them all at once is hectic, start with one and add the rest gradually.