How to build my direct mail campaign
Despite the vast growth of digital channels, direct mail has retained its rank as one of the most successful forms of marketing tool. It involves targeting the right people with the right offer. The first step in building a successful direct mail campaign is to define your audience, which helps in knowing to whom you’re mailing, whether it’s a large or small audience. The next step is to summarize the outcome of your mail in one short sentence, by finding one call to action. The third step includes being creative with the use of colour and clever folds, which makes a significant impact on your audience and the postage cost. The fourth step includes having a good quality mailing list to ensure you reach the right person at the correct address, with the right data, customer responses increases up to 50%. The last step includes having the capacity to handle responses whether it is brochure requests, call inquiries or data capture. How can I obtain the right data for successful delivery?
To build my direct mail campaign, I would use the knowledge acquired to answer the five crucial questions, which are: Who is the target? What does success entail? What about the creative part? How do I send it out? How do you know whether your message got through? This questions will help in building a successful campaign.