HomeRun Corporation
What criteria should the Home Run team use in selecting among the many strategies possibilities of the company?
The home Run team should use technology to advertise their products and services, for example, through the android applications. The technology will enable the company to reach its clients on all social platforms such as Facebook and Twitter (a HomeRun.Com: Breaking Saturated Market, 2010). Thus, it gives the company a uniqueness from other competing companies who use emails, thus attracting more customers to advertise their sales through their domains. Home Run, through the use of technology, will train more customers who work in online advertisements. Further, Homerun Company should improve its services by creating a working consumer email addresses. The company’s success is determined by its ability to create uniqueness in branding and advertising through many email addresses. The company should have clearly defined and useful services that appeal to different clients; Home Run should provide broader context through social media handles to engage customers directly and know their complaints and compliments. As a result, there will be a proper and timely provision of services in Home Run.
Should Home Run expand its merchant pages to allow merchants to run their deals, similar to the Groupon Stores idea, or should the company differentiate itself by diving deeper into social gaming and membership rewards?
To thrive and manage competition from companies such as Group stores in a highly dominated market, the company widen its customer platforms in social media to operate the various business. Home Run will come up with online platforms such as Facebook pages where the customers and their fans can access the values at their convenience but indirectly manage their domains and blogs. Thus will allow the customers to come up with their business deals and only pay the company’s affordable commission’s rate, thus attracting more customers to do business. However, Homerun should maintain their merchant’s pages where the fans follow their brands and get to know about the products and informed on special discounts. Some of the clients believe in the company managing the pages, and therefore Home Run Company will have used both strategies to increase their sales and win more customers to do business with them.
Should Home Run continue to diversify by entering the global market or concentrating on national partnerships with local corporations?
Additionally, HomeRun should focus on national partnerships with other larger organizations since people will always purchase goods and services, thus resulting in an interest in any discount incurred. In response, the global market customers may not be honest, trustful, and loyal to deal with cooperation; however, more likely to apply aggregator service to obtain the best business deal. Consequently, HomeRun businesspeople scoreboard classified local merchants in business by identifying the number of potential customers’ who can be in apposition to access through Homerun. More so, in a national partnership with other organizations, HomeRun customers can count composite marks of customers who follow and purchase goods and services. HomeRun, through collaboration with other corporation, can aces many different customers since could concentrate ion partnership work easily. In response, through a partnership with HomeRun, new customers can follow their page; they advertise their brand, product, and get into an original product discount due to high late product sale. Consequently, Partnership Corporation enables HomeRun to examine different organization possibilities before passing effective business strategies to ensure HomeRun successfully runs well, even in the feature. Therefore, it is clear why HomeRun should focus on national partnerships with larger organizations instead of progressively diversifying by getting into the world market.
Given the market saturation and difficulty maintaining brand equity, does it make sense to create a self-service platform that other companies can use to run their proprietary deals?
According to a HomeRun.Com: Breaking Saturated Market, provided the product in market saturation and challenges in maintaining brand equity, it effectively makes sense to develop once platform that can be used even by other companies to carry on their own proprietary business. In response, the greatest challenge in an organization obtaining a space is the states in which these organizations began. Therefore, no clear hindrance to entry and success lies in finding out deals and getting brand equity.
References
HomeRun.Com: Breaking Saturated Market, Forbes/2010/0830 (First Growing Company” Forbes.com. August 17, 2010).