General Motors in the automotive industry
Introduction
As a major player in the automotive industry, General Motors most recently took the initiative to shift its business model from one which relies on fossil fuels driven cars towards those using renewable energy like electricity. Its entry into the electric vehicle market in 2010 has been lauded as a strategic business and corporate move, which will provide it with the necessary market share to recover its dominance over firms like Toyota. On the contrary, however, the idea is quite new, with the target market being reluctant to adopt it. As a matter of fact, firms that a well known for fossil fuel production and transportation have been slow to join the movement as it will force them out of business. This has, in turn, caused problems for innovative firms like General Motors. The capstone project will evaluate the efficacy of the electric vehicle strategy under the auspice of the thesis that internal development will cut down on cost and provide GM with the requisite power over customers and suppliers.
Work Completed
Thus far, I have been able to finish the draft, which comprised of the introduction, industry analysis, competitor analysis, strategy proposition, and conclusion. Each of the sections was backed by the necessary data and statistics derived from various works of erudition. I also ensured that the works were cited in the reference section. I have also finished the oral presentation, which was created in tandem with a PowerPoint presentation. The presentation contains slides with notes that guide me throughout.
Work Missed
I am still behind on utilizing graphs and figures in my paper. I realized that the use of both would help improve the aesthetic eminence of my work. I am still awaiting confirmation from the lecturer on whether they are needed.
Work to Complete
The only remaining work is the written report, which is a formal document developed for the project stakeholders. The length and structure of the paper will vary based on the recommendations or comments offered by the lecturer. I am, however, cognizant of the fact that the document need not exceed 40 pages in length.
Conclusion
The project is still in its infancy, although I am certain I will present a top-notch work of erudition. I am constantly reviewing the paper for new ideas and changes which are made in line with the thesis. I have thus far been able to apply foundational knowledge, which has, in turn, accorded me with an insight into technology, processes, and business systems of the case firm.