Introduction
A fundraiser is one of the ways through which money can be raised for charities. The success of the fundraiser, which is often measurable by the amount of money collected, is dependent on various factors. Hereunder is an interrogation of these factors that are employable to birth a worthwhile cause with high monetary returns.
Fundraiser: Considerations
The first consideration for an effective fundraiser is an analysis of the social network; social capital is arguably the best way to raise funds. Thus, the organizer can inquire into the people deemable charitable and effectively reach out to such persons. Suffice to note that this angle requires an intricate interaction as well as a congruent understanding of the primary purpose for the cause because most potential sponsors would require this information(Whilans,2016). Social capital interrogation, as a matter of strategy, determines the route for promotion, which is often an option between online marketing and offline marketing.
Secondly, in respect of a successful fundraiser, it is crucial to plan. Invariably, planning entails a budget of the projected amount. By and large, the budgetary phase encompasses an articulation of the needs for the material day. The rationale behind a budget is that it helps determine service providers who are willing to offer free services, and this helps in cost management and savings. Additionally, budgeting helps in the determination and planning of unexpected expenses. Tightly knit to the budgetary planning process is the planning of the itinerary for the day; it is an elaborate enumeration of what to expect on the fundraising day. It takes into account the projected number of guests and any speeches if necessary. Pundits insist that articulation is everything for a fundraiser, and for this reason, the key point person is advised to take into consideration courteous conduct in the interaction. Such courtesy includes an advance preparation for a convincing speech as well as a demeanor that is demonstrative of a passion for the cause. The success of the fundraising will be contingent on the level of sponsor centricity the organizer exhibits. Invariably, the organizer must take into account the legal obligations of fundraising. The question of tax compliance should be adequately interrogated beforehand. Legal savvy fundraising has the confidence of the potential sponsors and, as such, has a high probability of achievement of targeted money (Tao,2017).
Fundraiser: Most Effective way to raise money
There are various ways to raise money, ranging from selling food items to board negotiations. In the instant case, it is this paper’s position that crowdfunding is an effective way to raise money. It entails widespread dissemination of a proposal for the cause and encompasses the invitation of various persons in the social sphere, inter alia colleagues at work to create awareness on the cause. Where after the people shall commit to contributing an amount towards the accomplishment of the set goals. Suffice to note that crow funding shall entail sharing of the proposal to potential donors through agitation of the cause in multiple for as(Tempel & Burlingame,2016). This method further hinges on the realities of the digital space among a vast majority of colleagues at work; social media connects people and thus in the era of internet abundance, it is the most viable way of pooling fund because the message of the cause shall reach thousands of people on platforms such as Twitter and Facebook.
Conclusion
Adequate planning and articulation of goals are the foundation of a good funds drive. Legal compliance equally bolsters the success of a fundraiser. By and large, as a matter of collecting funds strategy, crowdfunding that utilizes the internet space remains the most viable strategy for fundraising.
References
Tao, R. (2017). Essays on Charitable Fundraising, Free Riding, and Public Good Provision (Doctoral dissertation, Arizona State University).
Tempel, E. R., Seiler, T. L., & Burlingame, D. F. (2016). Achieving excellence in fundraising. John Wiley & Sons.
Whillans, A. V. (2016). A Brief Introduction to the Science of Fundraising. Council for Advancement and Support of Education. New York, NY.