Dear Mr. Hesser:
We at CableEx have been working very hard and diligently to provide you with the highest-quality programming and cable features. Because many next-generation technology features are available at this point, we are investing in them to make sure that you have more programming choices and improvements in customer service.
These improvements make it possible for us to deliver to you continued innovations such as more high-definition programming, movies on demand, converged services, multiplatform content, and faster Internet speeds. Although our internet service costs have increased steadily over the past five years, we have absorbed those increases. However, this investment in new services, combined with the rising costs of doing business and escalating programming charges, has increased our operating budget. As a result, we are forced to announce price adjustments in many packages. These adjustments will go into effect on January 1.
If you receive the Basic Cable package, you won’t see a price increase. Depending on where you live, that package will remain for $13 to $18 per month. If you receive the Digital Economy package, you will see a rate decline. Depending on your package, this decline will range from 4 cents to 10 dollars per month. Digital Economy provides a basic package of 17 cable channels. It also includes Food Network, History, Disney Channel, Lifetime, AMC, and the USA.
A complete schedule showing rate adjustments are enclosed. Although the cost of some packages is increasing, you are receiving the best in voice, video, and data transmission. It’s great entertainment value, and we are planning even more innovations for future programming. We appreciate your loyalty, and we promise to continue to bring you the best in service and entertainment.
Cordially,
[handwritten signature]
Joshua Luna, President [Your name]
Enclosure