LO 1:
Company Profile Of Accor Hospitality And Unite:
Type: Accor is a French multinational company which owns, manages and franchises different properties for vacation, resorts, and hotels. It is an elementary CAC40 index on the Paris Bourse.
Structure and Size: Accor is one of the largest group of hotels in the world in outer united states. The group of hotels operates in about 100 countries. The Accor group of a hotel has more than 4200 hotels with 250,000 employees working worldwide. The total capacity of the hotel is 570,00 rooms of which 25% is in France. Accor hotels have an extensive collection of 26 brands like Raffles, Fairmont, Novotel, Pullman, and others in different sections of the hospitality market. The hotel group brings proficiency in the game of hospitality
Mission: the mission of the hotel is to make its services more efficient and manage their existing asset portfolio through administration and acquisition based on the margin, location, and generation of cash. Also, the group of hotels wants to provide the owners of partner hotels with best service choices.
Goals and objectives: The hotel group also aim to provide their customers with the best services in the hospitality industry. The group of hotels value the perspective of every person and wants them to be an important part of their development. The group of hotels wants to make a unique combination of amazing experience with strong human values and high-performance solutions. Accor hotels believe in innovation and support cultural transformation.
Strength and weakness of Accor hotels:
The internal resource of an organization acts as a strength of the company and provides it with an advantage.
Strength:
Accor provides its customers of all type of services of a diverse range to cater to every type of customers.
Accor has a huge network of hotels and vocational properties
Accor hotel is a big brand name in the hospitality industry
the group of hotels serve the customers with amazing services and also with lucrative loyalty programs. It makes sure that the guests are welcomed in the best way. The guests are assisted with the best hospitality executives.
Weakness:
The company is losing its businesses online due to small hotels like oyorooms and Airbnb.
The company is spending a lot of money so that their services can be improved more and hence needs huge cash flow.
The luxury brands of the hotel have suffered a lot due to the lack of proper attention in their services
the company has emphasized the sub-brands like Mercuri or Novotel so much, that people hardly know the original brand Accor.
1.2:
Analysis of Accor hospitality using comparative measures of performance
Figure:1- increase in revenue over the years.
Source: ()
The only way to achieve greater efficacy is to monitor the organizational performance and measure the organizational units which deals with the internal department of the company .this way the company can understand the relative performance and take the appropriate actions needed. Over the years, the revenue of the Accor group has increased, and it approximately earned 1.94 billion Euros in 2017.
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Figure 2: REVPAR of Accor in the year of 2018
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The hotel services of the Accor group reported its volume of the business of €20 billion, up 13.4% at constant exchange rates, revenue of €2,618 million, up 8.4 %, reflecting solid trading conditions over the year and the development in the portfolio of hotel, in line with the Group’s targets (5% organic growth). Revenue growth that was reported had amounted to 5.4%, due to the negative impact of currency effect.