Coastal medical center

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Coastal medical center

How would you assess physician engagement at CMC?

Coastal medical center (CMC) is a health facility owned by a physician and a government ACO. It came to existence through the merging of seven small private health facilities. Physician engagement is essential in facilitating the achievements of the facility’s strategic plan and mission and ensures that patients improve their health and wellness.

Recently, the management of coastal medical center has compromised the physician engagement by creating the strategic plan without consulting them. Physicians not engaging in decision making has led to the feeling of disrespect by the medical staff. The medical team also feels like the management does not care about them. The medical staff has been demoralized by this feeling, hence reducing the coastal medical center’s performance. A rift between the management and the medical team has been created due to low physician engagement. Physicians are excluded from participating in the decision making involving the hospital they work to serve.

How should physicians be involved in strategic planning at CMC, and at what point should you involve them?

It is necessary to generate a proper physician engagement to improve performance at the coastal medical center.  According to Dr. Malloy, the executive president of Quantia, it is essential to ensure that the program influence exchange of ideas in an appropriate way to develop physician engagement strategies. In that case, physicians and medical staff should choose a representing team amongst themselves to represent them on the hospital board. The representation will give them a voice to participate in the hospital’s decisions and an easier way to raise complaints and issues affecting them in their duties.

Physicians should also be given a chance to participate in the management of health systems and hospital resources. This will help in developing alignment with the medical staff in ensuring accountability. The hospital should also involve physicians in programs involving improvements in quality and cost to ensure patient satisfaction.

What do you see as the future of physician involvement at CMC?

The hospital management has to reconsider physician engagement strategies to bring back the performance that has declined in the past two years. A further decline in performance is seen if the hospital continues with the poor physician and medical staff involvement in strategic planning and decision making. Measures that will motivate and make medical staff feel respected needs to be put in place to ensure high performance (Rabkin, 2019).

References

Rabkin, S. W. (2019). Physician engagement: the Vancouver Medical Staff Association engagement charter. Clinical Medicine, 278.