Question 1 Internal branding is the progressive process which the company uses to make sure that employees are aware of what the company is and its role in serving the people to meet the needs of the consumers. It creates awareness and consistency in the organization. Furthermore, internal branding creates and sustains a positive culture, which is crucial for fostering the sustainability of the organization. Branding should include an internal component to assist in enhancing awareness of the organization. The internal component will assist in defining and disseminating information about the Wellness Institute, and this would consequently enable the people to understand better the organization and the role it plays in society. For instance, communication and interaction as a component of internal branding would show how the brand experience is translated through action, and this would, in turn, make people understand the organization, its mission, and the role it plays to foster the wellbeing of members of society. Question 2 External branding is the structured technique used to develop, communicate, and solidify the firm’s brand. It mainly involves the use…

Finance assignment The goal of the firm is to maximize the current market value. The idea of maximizing the market value is associated with the concept of generating higher shareholder value. The market value is the price at which an asset would trade in a competitive auction environment, for instance, giving back value to the stockholders should they decide to sell shares or if the company decides to sell. Adding a cost-of-living adjustment to the pensions of retired workers of the company would increase the expenditure of the firm since it will incur a cost on people who do not contribute to the firm’s profitability. An increase in the expense of the firm on non-profitable undertakings like this is not consistent with the firm’s goal of maximizing current stock value. If the company decides to reduce its dividend payment and instead decides to reinvest more earnings in the business can affect the firm in two different ways. It is believed that a low dividend payout ratio reduces the cost of capital and increases the stock price, thereby contributing to maximizing…

Why Visual Content Helps to Improve Ecommerce User Experience? Alternate Titles: How Does Visual Content Improve Ecommerce User Experience? Are You Using Visual Content to Improve Ecommerce User Experience 4 Reasons to Incorporate Visual Content on Your Ecommerce Site Meta Description: Incorporating visual content can improve user experiences and boost conversions on your ecommerce website. Want to know why this happens? Read on to find out. Consumer shopping journeys have changed in many ways. Today, they search for products on Pinterest Boards, discover them on Instagram feeds, and research future purchases on YouTube. But nothing kills the shopping excitement like following a trail of incredible visuals only to land on an ecommerce site with stock product photos. Online shoppers are visual creatures. They lose the sense of touch, smell, and taste and have to rely on visual and audio cues to experience online products. Your ecommerce website should, therefore, have visuals that enhance their online shopping experience. With incredible visual content, you can lure shoppers into discovering products, engaging, and purchasing. A good visual experience can be the ticket to…

Constructing Identities Question One Humans’ identities are learned phenomena and culture, according to anthropologists and other scholars. These scholars argue that identity is not anchored in the natural or biological world but is pioneered by humans. But since culture is created in various places, it takes multiple forms and modifications in those places over time. Some of the consequences or problems of wanting to think about people’s identities as natural include creating an identity or sense of character, and those characteristics can take some time and may be difficult for an individual to desire (Robbins, 2016). Not provides a comprehensive sense of self or dealing with issues surrounding identity will cause depression and fear. Some strategies for making people think differently about their identities, and for acknowledging the culturally determined nature of identity include embracing religion, values and beliefs, occupation and hobbies, and cultural backgrounds. These strategies can tie a bunch of participants together. Examples of disputes include disagreements about race-related problems between whites and blacks, middle easterners or nonwhites (Robbins, 2016). Other examples include disagreements between different ethnic groups,…

A Simple Way to Define Relevant KPIs for Your Content Marketing How do you know if the content you produce contributes to the bottom line? Here is a list of content marketing KPIs to help you track your content strategy. Content marketing is essential for creating brand awareness, connecting with prospects, nurturing, and guiding them to conversion. But tracking the impact each piece of content has to your overall strategy can be tough. Why is this? Content serves different purposes. There is also the problem of too many key performance indicators (KPIs) you can track. It’s very easy to find yourself measuring everything and tracking metrics that don’t have a real impact on your revenue. But worry not. This article seeks to make identifying content marketing KPIs easy. Want to know how? Read on to find out: How to Identify Content Marketing KPIs: A Guide Content marketing KPIs vary depending on your business model and goals. What do you want your content strategy to help you achieve? Once you know what your goals are, it becomes easy to identify relevant…

Bank of Thailand Pilots ‘Crypto Baht’ Digital Currency Payment System   The Bank of Thailand is planning to develop a prototype to test its Central Bank Digital Currency (CBDC). The objective of the venture is to shrink transactional bottlenecks and processing times. The move will enhance business confidence and competitiveness while nurturing Fintech innovation in the country.   According to an official report, on June 18, 2020, the bank will test the CBDC blockchain payment platform with large-scale enterprises before doing the official launch. The bank has partnered with cement and building material manufacturer Siam Cement Group (SCG) and Fintech firm Digital Ventures Company Limited to trial the payment prototype system.   SCG inked a deal with Digital Ventures in 2018 to embrace its blockchain payments platform. SCG vice president Thammasak Sethaudom said that the move was in line with SCG’s visions of:   “Creating innovations to fulfill needs and rapidly changing customers’ behaviors, especially now with the ‘New Normal’ business landscape.”   According to the report, the project will roll out beginning July 2020 with the pilot phase with…

Newark Personal Injury Lawyer Accidents and injuries are part of life. They affect the young, old. It is estimated that 214,000 Americans die from personal injuries every year. Millions more are maimed or left with life-long health complications. However, some injuries are entirely avoidable. The law entitles you to a commensurate compensation when such injuries occur. Sadly, some valid personal injury claims get thrown out due to ignorance by the victims or incompetence by quacks masquerading as lawyers. To avoid similar mistakes, ensure you only entrust a competent Newark personal injury lawyer with your case. Read on to learn why this is crucial. Why we are the Best Personal Injury Lawyers in Newark, NJ Like in all legal disputes, the choice of an attorney to represent you has a direct bearing on the outcome. The following are some of the reasons why we’re the best choice in Newark and the surrounding area. Experienced and Knowledgeable Having a lawyer with the right level of experience can make or break your case. When looking at the experience of a law firm, you…

2.1 Entrepreneurial mindset Entrepreneurial innovation has become the cornerstone for the success of various companies since it assists in enhancing their competitive advantage along with the capacity to thrive within their industries. An entrepreneurial mindset is the cornerstone of the value creation process despite whether value creation occurs within the social, environmental, or economic domain. Moreover, the mindset is habitually composed of various components, which consequently assist in shaping the entrepreneurial ideas. The first component of an entrepreneurial mindset is a judgment that typically assists in the discovery of early opportunities in the market place where the needs of the consumers are frequently changing. The changing needs of the consumers may be either explicit or latent. Entrepreneurial judgment as the component of entrepreneurial mindset has been acknowledged as the process where the latent consumer or market demand locates the prospect for opportunity creation or discovery, and it consequently capacitates an entrepreneur to discover the opportunity that would consequently assist in enhancing the performance of the company. Judgment and imaginative exercises that contribute to value creation habitually do not occur in…

In the US, colleges, and universities rampage shootings and general school violence spiked from the mid-1990s to date, changing the way most American Schools have dealt with the issue. Despite being noticeable from the 20th century, student’s threats have been there since the beginning of formal education. Most scholars have seen the need to put in measures that allow people in a school fraternity to be armed with concealed weapons, while still, others are against the move. In this essay, the two opposing viewpoints will be discussed, and the argument will be against college employees carrying concealed weapons while on campus.   In the USA, controversial laws are restricting the presence of guns in or around schools, mostly elementary and secondary schools. The Gun-Free Zone Act of 1990 makes it illegal for people to carry firearms, whether on campus or within 1000 feet near or around a school environment (Cite)(McMahon-Howard, Scherer, and McCafferty 3). However, state legislators who have been reviewing pro-gun laws have considered the abolishment of gun-free school zones, allowing people with state licenses to have guns with…

L875-Mistakes When Growing a Mustache Gone are the days when styling was a women’s affair. The present beauty trends have experienced better accentuation of men’s styling. Nowadays, most men are growing beards, and you’ll be surprised how much some spend for that impressive beard. Some acquire the best products for beard growth, while others visit the best barbers in town. The mustache is yet another emerging trend and is gaining fame amongst most modern men. Nonetheless, caring for a mustache is somewhat tricky, and there are many mustache mistakes to avoid. Check out things to avoid when growing a mustache. Leaving the mustache to get bushy There are many mustache styles; some men like it when cropped and short, others leave it to grow longer and fuller. Others like having a lot of hair on the face, and this is a big mistake. A bushy mustache doesn’t look neat and can be scary. Have it trimmed by a professional barber if you don’t know how to trim a beard with scissors. Besides, a neat mustache looks clean and stylish. 2.…