A2 Milk Advertising Campaign 2       A2 MLK ADVERTISING CAMPAIGN Student’s Name               Course Professor’s Name University City (State) Date   A2 MLK ADVERTISING CAMPAIGN Executive Summary Any advertising campaign strategy ought to have various components for the campaign to be successful. In most advertising campaigns the professionals use creative briefs, which act as blue prints towards summarizing the ins and outs of the campaign goals. This plays a significant role when executing the plans of the campaign. The following paper, guided by a creative brief provides a well-strategized campaign elements of milk company known as A2 milk which is initially based in Australia. The advertising campaign will discuss elements such as situation analysis of the campaign, and evaluation of the campaign budget, the goals, and objectives among other significant details. Introduction A2 milks a company that operates in Australia. A2 milk is delicious and nutritious dairy which is natural cow’s milk. A2 milk has various features that distinguish it from other milk. For instance, a2 milk naturally contains proteins. The milk…

In almost every State, paying the Federal Unemployment Tax Act (FUTA) and the State Unemployment Tax Act (SUTA) taxes is unavoidable. Businesses in the US have to pay these taxes. However, the good news is that the tax burden is relatively low compared to other payroll taxes and income taxes. FUTA and SUTA Tax Rates in 2019 In 2018, the FUTA tax rate stood 6% of the first $7,000 paid to each employee annually. SUTA depends on the state. Essentially, SUTA rates range from as low as 0.05% to as high as 14%. This is because wage bases vary by state. Even so, many states impose lower rates for new businesses and higher rates for high-turnover industries like construction. Well-established businesses receive a rate based on experience. Based on the level of turnover and history of unemployment claims from former employees, the “experiencing rating” and resulting SUTA rate will change. Setting up a SUTA account You can set up a SUTA tax account once you apply for and receive your Employer Identification Number (EIN). In some states, it is called…

US Tax Policy, Tax Returns, Tax Refund January 24, 2019 On Monday (January 7), the IRS announced that income tax filing season would begin on January 28. In addition, the service would pay tax refunds to taxpayers in spite of the government shutdown. To facilitate the smooth running of these activities, the IRS will recall a significant portion of their workforce. This is an unfortunate move considering that no employee has received his or her pay. Even so, IRS was unable to provide the specific details on the number of workers that would be back and for which functions. That may be because the agency is yet to release its updated contingency plan for the filling season. A Trump administration official previously said that the IRS would pay income tax refunds regardless of the government shut down. The Unavailable Taxman Russell T. Vought, acting director of the White House Office of Management and Budget said that tax refunds would go out. He noted that there has been a growing concern that the tax refund may delay. Over 800,000 federal workers…

The mind and body problem The mind and body problem is an everyday phenomenon in psychology. It is concerned with the nature and solutions of mental issues and whether they can be explained in physical terms and nature and solutions of problems associated with the physical body and if these can affect mental states. Many theories are common to these psychological studies. Common among them include behaviorism, substance dualism, property dualism, functionalism, and many others. The theories enable us to come up with a conclusive thesis regarding the body and mind problem. In this paper, some of these theories have been discussed and their effectiveness in understanding the body and mind problem. Behaviorism theory is a theory that states so that a psychologist can understand the mental state of an individual, then observable behavior and stimuli should be the primary references. A behaviorist demands behavioral evidence for psychological conclusions. The theory considers that Psychology is not the science of what is studying in the mind but instead is based on behavior. Behavior can be explained without necessarily referring to mental…

Small Businesses in USA, Overtime Laws in the US, Employment Laws in the US January 27, 2019 US laws regulating overtime requirements can change and the penalties for noncompliance can be costly. Therefore, it is essential to stay in the know. Every employer should know the employees whom are exempt from overtime protections and which are not. Do you know the various categories of employees under exemption? This is an important question and the answer seemed like it was about to change in the last few years. Recently, the U.S. Department of Labor (DOL) has indicated that it will begin new discussions around overtime rules. That makes it a highly likelihood that the rules could change once again. Presently, the Fair Labor Standards Act (FLSA) governs the overtime laws while the DOL is responsible for administering them. Below is a look at the current lay of the land and what compliance looks like. Moreover, we have highlighted the risks you are taking if you fail to abide by the rules. Overtime rules today The current rules governing overtime sets out…

Capital Solutions, Small Businesses in USA, US Fundraising January 29, 2019 For many small businesses in the US, access to working capital remains one of the biggest barriers to growth. Nowadays, new ventures are trying to compete in a crowded business ecosystem. In many cases, this ranks highly as one of the reasons why new businesses fail. A recent study by CB Insightsfound out that about 29 percent of startups failed after running out of cash. That shows just how critical the money issue is for small and medium businesses (SMBs) all over the world. It is true to say that many factors contribute to a business’ inability to access funds. However, none of the factors ranks higher than the stringent lending and investment requirements placed by most financial institutions. Combined with the increasing number of startups and SMBs coming up every other day, this makes it extremely difficult for business to get investment from regular sources. Businesses that still want to grow despite challenges will have to cast a wider net into the global arena. Venture capitalists, private equity…

US Government Shutdown, The US-Mexico Border Wall January 23, 2019 President Donald Trump is on record having once assured enthusiastic crowds that Mexico would pay for his proposed border wall. It is funny that he even went on to give a one-time payment proposal. Now, he says that the wall would be funded indirectly through new revenue streams r savings created by a negotiated trade deal. However, it remains unclear how the US-Mexico-Canada agreement (USMCA) would pay for a 2,000-mile long southern border. What is all this fuss about? There are huge political obstacles and economic uncertainties standing in the way of the outcome President Trump is predicting. It is evidently clear that the USMCA’s fate is uncertain in Congress. Notably, there are economic qualms about how possible revenue streams indirectly created by the USMCA would be siphoned toward the wall. Meanwhile, Trump continues to insist that Congress approve funding for the wall. Democrats refuse to budge in their opposition to the barrier. Consequently, a large part of the federal government remains closed for more than 25 days. During his…

Executive Summary The insight to this report has been drawn from an article titled ‘Lucio’s to Close in Early 2021’ that was authored by Scott Bolles and published on 6th October 2020 in the Sydney Morning Herald newspaper. The article highlights the imminent closure of Lucio’s restaurant, one of Sydney’s great restaurants. This paper, therefore, focuses on the microenvironment factors affecting the success of the hospitality industry. The paper identifies the various microenvironment factors affecting the success of hotels and industries. They include customers, employees, suppliers, competitors, intermediaries, and publics. It also identifies various challenges faced by hospitality outlets such as Lucio’s restaurant. The challenges identified include changing customer needs over time and effects on trends and developments affecting suppliers also affect hospitality outlets. Introduction The article selected for this paper is ‘Lucio’s to Close in Early 2021’. The article was authored by Scott Bolles and published in the Sydney Morning Herald newspaper on 6th October 2020. The article focuses on the impending closure of one of Sydney’s great restaurant, the Lucio’s (Bolles, 2020). The Lucio’s restaurant is expected to…

Business Financing, Capital Solutions, Small Businesses in USA January 28, 2019 A small business loan comes with a considerable influx of cash. For an entrepreneur, it is prudent to ensure that your spending decisions are strategic investments that will effectively grow your business. You can expand your small business loan for expansion and grow your market share. In addition, one can also use a business loan to lay the foundation for long-term growth and success of a business. Nevertheless, having more money means having more ways to spend it. It is prudent to formulate viable spending options and create a strategic loan spending. Good practice dictates that one should also create a payback plan to ensure you are maximizing the ROI on a small business loan. Look for the right loan and lender To ensure you get the best loan terms, you should do thorough research before applying for a loan. Obviously, the best loan for your business will depend on your unique situation. It will be best to look for a lender with the lowest interest rates and best…

Raising a Family in the US, Living in the US, Life in Texas January 17, 2019 Texas is the second-largest state in the nation. The state has a warm climate and has recently experienced an expanding job market. Many people in the country and foreigners who want to settle in the US prefer to live in Texas. Notably, the Lone Star state has a lot to offer to anyone looking to move there. Here are eight reasons why people have an invaluable interest to relocate to the state of Texas. Affordability and availability of Jobs It is highly unlikely to have a state in the US with affordable and below average costs of living. Nevertheless, the cost of living is lower than the US average in Texas. In addition, residents do not pay income and corporate income tax. The unemployment rate is lower than the national average. Recently, professional, business, education, and health services have surged bringing in over 10,000 jobs by December 2018 alone. We also anticipate the opening of the Apple Austin campus that will create over 5,000…