The Axe Ads Analysis The concept of an ideology can be described in many ways. It can be defined as a systematic body of ideas enunciated by a group of individuals, suggesting absolute concealment of a text, aimed at drawing attention to the way texts present a particular image of the world. It is the lens through which an individual sees the world comprising individual values, beliefs, assumptions, and expectations. Advertisement often refers to disseminating information about an idea, a product, or a service to trigger an action as intended by the advertiser. It provides an excellent opportunity to apply the concept of ideology (Josh). It produces unintended meaning that an observer may or may not pick. Ads are used to draw attention to a particular image of the world, such as discrimination, sexualizing women, and depicting gender roles in society. Advertisers have currently taken over the world from social media, print media, magazines, newspapers, televisions, and radios. People often encounter several kinds of ads in every corner, some informative while others are amusing depending on the type of product…

The purpose of the research study was to determine if caffeine intake resulted in higher stimulation when taken after a period of withdrawal Surname 2 Name Professor’s Name Course Date Caffeine Introduction The purpose of the research study was to determine if caffeine intake resulted in higher stimulation when taken after a period of withdrawal. The experiments were done before this study illustrated the effect of taking caffeine in the normal state and a withdrawn state separately. The setup of this experiment would compare the effects of a caffeine dose on both experimental states concurrently. The subjects would put themselves in a state of withdrawal by abstaining from coffee consumption coffee for 30 hours before coming for the tests. On the visits where they were required to be in their normal state, they were supposed to have their normal coffee intake before coming for the tests. Structuring the experiment in this manner would help to answer the common question that coffee consumers always ask themselves, whether taking extra coffee assists in boosting their performance. Previous studies conducted on mice show…

Aesthetics of “medias res” in “Sony’s Blues” Written in a non-chronological order, “Sony’s Blues” is narrated from the person perspective, in which the author alternates events from the past and the present through flashbacks. In his narration, Baldwin expresses himself by jumping to and fro from flashbacks. At the beginning of the story, the reader is introduced to the author’s brother, arrested on the grounds of drug possession. The author employs the art of incorporating important events, which are sections of a chain of related events. A presented scenario is an extension of events that have previously occurred, with the author later developing the actions. Consequently, the author then directly incorporates external retrospection as he exposes events that had earlier occurred. External retrospection provides insights on events whose timeline is outside that if the narration (Phala and Mojalefa 62). Through this, the author manages to amplify his characters, as he provides insights into the character’s motivations and past. The nature in which the author presents his narration is fundamental, as he provides the reader with an opportunity to sympathize with…

Calling all Fashionistas: What Your Zodiac Sign Says About You According to a recent study, 58% of millennials in America believe astrology to be scientific. Further, figures from the study indicated that the previous skepticism towards astrology is decreasing. However, does peeking at the daily horoscope give you insights about your fashion choices and those of people around you? Turns out it does. Read on to see what your zodiac sign says about you fashion-wise.   The Basics of Astrology Astrology studies the influence of cosmic objects, usually stars and planets, on your life. The positioning of the moon, stars and sun on the day you were born is said to imprint on your personality. It’s believed that your zodiac sign can give accurate insights on most areas of your life: your love compatibility, career, relationships and yes, your fashion sense as well! To understand why you buy the clothes you buy or why you go for specific items in your closet and ignore others-look at your zodiac style. Here is a breakdown of what your zodiac sign says about…

BACKUP STRATEGIES 4 Running Head: BACKUP STRATEGIES 1           Backup Strategies Name Institutional Affiliation Course Professor Date               Every day, people and businesses lose data in various ways. Data security measures are essential in ensuring that we do not jeopardize our data, which is a priceless asset. Creating backups is one of the easiest and safest ways of safeguarding our data from malicious attacks or even accidents that may mess up or delete the data (Vera, 2018). There are several backup options available in the market. The first one is using external hard drives. This tactic is suitable for backing up individual files as compared to networks. In this option, a copy of the data is transferred to another hard drive which is kept inside or outside the premises. In case the original data is lost, the copy can be used. It is a popular option because it is cheap. The only costs incurred are for purchasing the disk which varies with size and buying a USB cable. With this…

Campaign finance reform Campaign finance reform is a political effort to remove money as a variable in politics especially in political campaigns. Attempts for campaign finance reform via legislation date back to 1867 through the big modern era of finance reform would be said to have started with the passage of the Federal Election Campaign Act of 1971 (FECA), in 1974 this they amend this. Fund raising plays a vital role in the chances a candidate is going to get elected into office especially in the United States. A candidate who doesn’t spend large sums of money in their campaign has a significantly low probability of getting elected into office. While the candidates who raise the enormous amount of money do not always win, the correlation is too significant to ignore; this is why a lot of importance is put on raising money as a candidate. Current proposals of reform include plans such as voting with dollars where each voter is given a “voucher” of sorts amounting to a constant value, e.g., a 60 dollar voucher which they will anonymously…

Introduction and Brief Summary Writing is an important part of intellectual life. Various authors and scholars have had plenty to say about good and bad writing. ‘Bad ideas about writing’ is an article edited by Cheryl E. Ball and co-authored by Drew M. Loewe. It counters major myths and misconceptions that people have developed about writing. It is inspired by the provocative science and social-science focused book ‘This Idea Must Die’ (Ball & Loewe, 2017). It comprises a collection of over sixty essays divided into eight different sections ranging from what bad ideas about good writing are, to the teachers that teach bad ideas about writing. It is provocative research of debates as it tackles the misconceptions around good and bad writing while offering constructive criticism on the same. This article will analyze the article and establishes how it delivers the message to the intended audience and the effectiveness of the methods used to deliver these messages. The article was first published in 2017 by the West Virginia University libraries and partly by the Insider Higher Ed (Ball & Loewe,…

Tesco             Analysis of Tesco balance sheet Name Course   Lecturer Date city institution         Balance sheet A balance sheet is one of the financial statements that reveals the worth of a business at a given point. It could be half annually or annually. Also known as the “statement of financial position”, it shows the assets of a company, its liabilities and equity/net worth. It is essential for creditors and shareholders. Creditors can review what the company has used this document and decide the amount of money to lend to the company. Another importance of the balance sheet is that it informs the company of their financial position for them to adjust accordingly. As the name suggests, the assets and liabilities in a company need to balance. Nevertheless, a company can be said to be in a critical financial position if their liabilities exceed their assets. The company’s assets are mainly from two sources. They include liabilities and equity. Equity refers to the resources of the owner invested in the business. Liabilities,…

An organizational evaluation is a systematic process that is useful for obtaining crucial information about the organization’s performance and the factors that influence its performance. Therefore, to develop evaluations that ensure that my organization’s mission, vision, and purpose statements are implemented, I will treat the company as a unit of analysis. Organizations are continually trying to survive, adapt, influence, and perform. However, an organization cannot always be successful. Thus, I will involve in evaluating to improve better its ability to function effectively. This will help the management obtain critical information about the organization’s performance and identify crucial factors that Impede or aid the achievement of results. I will use the “Institutional and Organizational Evaluation Model” to evaluate my organization. This model perceives the organization’s performance as a multidimensional concept – the relevance, effectiveness, and financial liabilities of an organization. The model also postulates that an organization’s performance should be thoroughly examined concerning its capacity, motivation, and external environment. The critical decision that I will need to make when undertaking the evaluation is whether to commission an external assessment, self-asses the…

              Milestone Name: Ranjith Gurram University of Cumberland Date: 04/05/2020           Abstract. Financial companies are almost everywhere these days ranging from loan offering companies to brokerage companies, insurance, and banks. These are on the rise because many entrepreneurs these days prefer to use loans for their business instead of getting their capital. These companies are lucrative in that they have a significant number of customers. Many of the financial institutions around are trusted and preferred to be the people compared to the banks because they require a minimal amount of details for one to acquire a loan. Therefore, it means that the banks are losing it to these institutions. When we look at the insurance companies, they have been gaining fame over time since many people these days understand the importance of insurance. This is the fact because, over the years, the world has witnessed catastrophic incidences caused by nature. The other reason for the rise in insurance is the advent of new technologies, which has led to hacking and…