Steps Guide to Online Marketing for SMBS 20 years back, one had to place a series of adverts on televisions, radios, newspapers, and billboards to get their product known. They also had to do massive networking, moving from one place to the next to move their products. Well, all this has changed thanks to the digital era. Just a click of a button can make your product known within seconds worldwide. Online marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. It has become an essential marketing tool for all types of businesses, either big or small. Internet marketing has been viewed as a daunting task by most business owners. They rather hire marketing consultants rather than doing it themselves. I have come up with a guide to show you how easy it is to do internet marketing and save you a couple of coins. Develop a solid brand. Personally, people in your circle can identify you from afar, or even after…

Middle East Conflict-Water and Oil The Middle East has been one of the conflict-prone areas in the world. The scramble for natural resources has affected the everyday lives of individual living in this region. in this essay; we will discuss two significant resources that the area scrambles for are water and oil reserves. Geographically the Middle East regions are primarily covered by desert. As a result, the areas have suffered from a severe crisis for lack of enough fresh water that is safe for consumption. The Middle East is a land torn by severe water challenges. From Iran to Afghanistan, competitions for this scare resource has led to violence and volatility in the region (Chellaney 219). The situation has led to drastic measures in combating the menace. Desalination centres have been set up across the region to help process salty water from the oceans to cub the existing variance of freshwater. One of the environmental challenges that this process encounters is the disposal mechanism used to eliminate waste salt. Desalination companies pump the salt back to the ocean; this process…

An article about Man-in-the-middle attack A man-in-the-middle attack is a unique kind of security breach where the perpetrator utilizes their technical knowhow to have unauthorized access to the communication between two communicating parties. The vulnerabilities posed by this attack include access to personal information, traffic to a network, and sabotage of the communication. The article further underscores that attackers using this form of security breach might opt to re-encrypt intercepted traffic to suit their preferences, therefore, making it difficult to detect the imposter. Several techniques can be used to fulfill the espionage or disruptive goals of this attack. One can use the SSL striping model to navigate through a system by launching an HTTPS, thus manipulating info at will. The author, Dan Swinhoe, suggests that knowing how the attack works acts like a stepping stone upon which robust prevention measures can be initiated to protect systems against financial losses, espionage, or even disruption. Moreover, attackers can target bank account holders and siphon account details. This is done where a target customer may be updating or downloading some new information. The…

Inflation essay Inflation, popularly referred to as the general and quantitative rise in the price of goods relative to the available goods, often culminates in an overall decline in the currency’s purchasing power in an economy. From the module and the video referenced for the task, it is clear several potential effects are resulting from inflation when an engineering project or system is being evaluated. An engineering project will require finished products, which are a result of raw materials. When the rate of inflation keeps rising, the government may step in to regulate inflation by pumping dollars into the economy to avoid the possibility of an economic recession (Schwartz & Nova Science Publishers, 2009). This regulatory measure affects everybody and every other economic activity in the economy because pumping dollars into the economy increases its supply but devalues the currency making people spend more of commodities, goods, raw materials, etc. Consequently, for an engineering project, let say constructing a house by architectural engineers will be more expensive than it usually is when the inflation is not felt strongly. Secondly, some…

Diversity in the Workplace             Workplace diversity is a term used for the workplace composed of workers with variable characteristics, such as sexual orientation, ethnicity, race, gender, and different sex. An organization with workplace diversity is an organization that has workers with a wide range of experiences and characteristics. Background Information Workplace diversity in the United States was almost non-existent after its founding for the first 150 years. Word War 1, a stronger voice among marginal workers, and the 1920s Jazz Age slowly transformed the workplace into a multicultural society from a white male domain (Wagner, 2017). Still, the formation of activist groups and federal laws have not guaranteed gender and racial equality in the workplace. Objectives             The diversity strategy offers a framework to achieve: Awareness in all workers of their responsibilities and rights with regards to respect for all aspects, equity, and fairness; A work environment that utilizes and values the employee’s contributions; Improved career development and employment opportunities for women; A workplace culture categorized by inclusive behaviors and practices for the benefits of all workers; A skilled and…

IDEO Case Study IDEO is a global award-winning firm consisting of various groups of employees from different sections and backgrounds. The firm uses teamwork to improve innovation and creativity in its activities. Teamwork helps in brainstorming together of all the members to share and improve skills by leveraging the members’ skills in solving problems together. The reason for bringing the members together and using their skills is that they use the same process in making their products. Teamwork influence innovation by enhancing communication where members exchange their information and skills in a formalized structure and openness. Teamwork also influences innovation by coordinating members together in handling various tasks where each member gives his or her fundamental aspects of the task. The teamwork coordinates the contribution of each member and creates synchronization and harmonization of all the individual contributions. Through this, the members can reach a common related goal, which is effective and efficient to the task they were carrying out. The members help get the best design for the task they were carrying out, which is free from gaps and…

“The War on Kids” “The War on Kids” analyses the interactions of minors with the criminal justice system and prevents a bleak outlook on their increasing incarceration. Cara Drinan examines the increased sentencing of children and their detention and treatment as adults. Drinan mentions the Supreme Court ruling on the Thompson v Oklahoma where the death penalty of a 15-year old boy was disallowed as a major turning point in America’s history. The court argued that there was great concern about the interaction of adult criminal sentences and juvenile statues. The case highlighted the growing trend of applying increasingly tougher penalties on young offenders. Drinan noted for the past three decades, the severity of sentences has increased. The consideration of young offenders as minors when applying legal status has been consistently disregarded, and juveniles are treated as adults. Drinan observes that children are different and that comprehensive juvenile criminal justice reform is necessary. That author concludes the book by personalizing and humanizing the defenders and insists that despite their transgressions, the ability to reform and conform to society’s dictates must…

The Northern Renaissance and Renaissance paintings The renaissance period marked an epoch filled with diverse culture, artistry, and political milestones in the European nations. It was a time of great prowess in terms of art; most developments in the region had a tune of art in them. This kind of art was first common in Italy before 1450 and spread through to England, France, Poland, and the German lands. From religion to politics, all were engulfed by art. Nonetheless, the renaissance in the northern parts of Europe was referred to as the Northern Renaissance. Further, the Giotto arena chapel displayed Giotto’s art, which was commissioned by Enrico Scrovegni. Giotto was a renowned painter during the gothic and proto-renaissance period. Nonetheless, the renaissance painting was initiated in Florence and marred with great painting techniques pioneered by Masaccio. This paper considers the developments made in art during the renaissance period, precisely concentrating on the northern renaissance, renaissance painting, and the Giotto’s Arena Chapel. The Northern Renaissance and Renaissance paintings The Northern renaissance painters were strongly indented to genre and landscape painting and…

  Impacts of 1918 Pandemic on Jose Marti Essay People The Spanish influenza pandemic of 1918 had a great impact on many people across the globe. The flu was estimated to cause over 50 million deaths worldwide and remained an ominous warning to public health (Taubenberger and Morens 69). Jose Marti’s essay people are described as affected by storm snow for two days, which saw New York in its power was encircled and terrified. New York was a victim of outrage after being affected by snow. The living condition may have adversely affected by the Spanish pandemic since they were not able to move. The flu spread could have been severe and fast as many people were enclosed within the city since even the trains were not moving. The trains used to take the loads halfway since the trips were paralyzed by the snow. The economic situation of those people mentioned in Jose Marti’s essay could have been severely affected since there were no basic needs, and the economy was stagnant. People were unable to move to shops. Most of…

best method to use in therapy.   Part 1 I will embrace psychoanalysis as one of my best method to use in therapy. This theory is important since it will help patients with disorders with their emotions, thoughts, and behavior. Through it, the unconscious forces of patients will be understood better. Many patients are not ready to disclose whatever they are undergoing through; this has been a challenge to therapists since they cannot get the patient’s full details; hence, assessing becomes difficult. Through this method, patients will find themselves disclosing what they are undergoing through without shying off. This theoretical orientation can handle many psychological differences in today’s world, for example, sexual problems, relationship issues, self-destructive behavior, and emotional drama. Through this therapy, patients have chances of exploring freely since they are free to provide their submissions. Through this theory, patients can explore and understand their past life experiences, and it is the only theory that helps to tell what patients are avoiding to disclose. This is important since the therapist can determine the mechanism under which the patient avoids…