Business strategies
Various business strategies and choices affect the business in one way or another. This aspect is because such issues lead to the failure or success of the business venture. However, organizational culture helps businesses to achieve success in numerous ways. Gaylord Palms hotel has employed various corporate cultures that have contributed to its success. One of the cultures that the company has embarked on is the aspect of an effective customer-focused mission, which the business translates into various activities such as the human resources operations, which rhyme with the business mission. This aspect is a critical factor in the success of a business establishment. According to Horsfall (2019), integration of customer focus into the business operations is implemented in various ways. For example, it can happen through defining the customer service vision. Through employees’ satisfaction at Gaylord Palms hotel, the workers focus their view on the provision of quality services to the customers.
Reinforcement of the company vision in the workers’ training programs is another significant aspect that Gaylord Palms hotel employs to achieve a focused customer team. Regular collection of customer feedback and responding to them as well as acting accordingly helps businesses to offers customer-focused services. Such an aspect has enabled the Gaylord Palms hotel to be successful in the service industry.
Another method that Gaylord Palms hotel has implemented to achieve its success is through the application of an appropriate staffing model. This phenomenon has enabled the business to achieve greater success through the influential organizational culture. This method has helped Gaylord Palms hotel to hire and train as well as motivate the right kind of employees. The company began this process through the identification of the proper management personnel. To achieve better results and enable then to make the right decision in the selection process, the firm used the talent assessment tools to ensure that the appropriate team aligns with the hotel’s mission and that the qualified individuals possess the right skills and abilities. Moreover, mutual agreement between the selection team plays a vital role since no manager would qualify into the job without every member of the hiring team agreeing on their selection. This phenomenon is one of the critical factors of the successful organizational culture at Gaylord Palms hotel as the founding members select the management through the mutual consent of all the members.
Communication plays a significant role in the success of a business organization. This aspect is evident from the Gaylord Palms hotel, where effective communication across all levels has been implemented, thus achieving high results.
To achieve this phenomenon, the management of the hotel has employed various systematic strategies to ensure that any form of communication serves its purpose. According to Ford, Wilderom, & Caparella, Palms’ opening manager realized that when the leaders adopted the culture of writing down everything that other leaders say, the same culture is adopted by the employees. To emphasize this point, the management of the Gaylord Palms hotel has put in place the appropriate communication culture at all levels of the business. This phenomenon involves starting from the point of entrance into Palm’s compound until the exit point. Moreover, through proper communication, Gaylord Palms hotel has managed to achieve various advantages. For example, the team leaders are informed on the right people to trust to multiple jobs. Through this phenomenon, ideas and information have been efficient. Besides, appropriate communication strategies at the Gaylord Palms hotel have made the place successful (Serena, 2018). Additionally, companies that embrace the necessary communication culture promote employees’ innovativeness and creativity as the staff members are free to share their ideas. This aspect has been the driving force at the Gaylord Palms hotel, leading to its success.
Organizational values play a critical role in the advancement of the Gaylord Palms hotel. One of the essential elements that the business has implemented is the encouragement of communication both in the horizontal and vertical directions. This aspect means that everybody can speak to each other without the barriers of positions. This aspect is illustrated at Gaylord Palms hotel as the top managers encourage and even implements it in various ways. For example, new employees undergoing the orientation process are introduced into the communication culture of the organization where the orientation team shows them the different tools they will be using to communicate in the company. At this time, the individuals controlling the orientation process provide the new staff with the phone contacts of the general managers, and they also provided with the login details into the hotel intranet site. Moreover, when the employees raise an issue, the managers are always in a position to handle the matter using the appropriate strategies. As a result, the management remains focused on soliciting the staffs’ feedback as well as their input.
Organizational culture plays a significant role in the determination of business success. However, productive corporate culture is a crucial aspect that leads to business achievement. This aspect entails engagement in informal learning. When business organizations possess a significant focus on the employees’ improvement, they create time for informal learning sessions. According to Growth Engineering (2019), 10 percent of what the staffs learn mainly originates from what they acquire from formal training contexts. However, 90 percent is obtained from the working environments and also through the interaction with their colleagues at work. According to Ford, Wilderom, & Caparella (2008), Gaylord Palms hotel’s employees travel in different places as a way to promote workforce development. Such sites include travels to Nashville, which a special event for the workers in this hotel. This aspect is because the hotel culture is built on an entertainment foundation. This phenomenon proves that the Gaylord Palms hotel has a productive culture.
Another aspect of an effective organizational culture entails effective communication skills. This aspect entails the proper integration of efficient communication tools, which promotes information clarity, proactive, and courtesy. Clarity is a critical issue in the implementation of effective communication. This is because, for information to be useful, it has to be transmitted in a transparent, concise, and clear way (Rozen, 2017). This phenomenon occurs both in horizontal as well as in vertical communication. Courtesy is another important aspect of communication and encourages passage of information from the source to the destination in an environment which is safe and has respect.
Additionally, proactive communication contributes to productive discussion and decision making. Moreover, for the case of the Gaylord Palms hotel, communication is a vital factor that the business has put into consideration and integrated into the organizational culture as an important aspect. It has also implemented various communication tools that advocates for strong corporate culture. Therefore, it is evident that the Gaylord Palms hotel possesses active organizational learning.
Elements of organizational culture are a vital aspect of a business establishment.
This aspect is because it contributes to business success or failure. According to Cabistan (2017), elements of organizational culture entail the purpose or why every shareholder in the business venture has to respond to the “why” question. The Gaylord organization has embraced this phenomenon, where it has implemented numerous approaches that have enabled it to become successful. To respond to this question, Gaylord has employed quality staff as well as the management personnel with the right experiences and skills to manage the school. Therefore, Gaylord’s business has used the purpose of achieving its success.
Another element of organizational culture that Gaylord has introduced in its business operations is the role aspect. The business has stipulated on the role of every stakeholder and engaged in training the staff on the company vision and mission statement. As a result, every person is responsible in his or her area of duty, and since they have mutual understanding, that is, they have a common goal of enhancing consumer satisfaction, every shareholder works hard to foresee the success of the business.
Therefore, the role element has led to the success of Gaylord as everybody has their responsibility to accomplish, and they work hard together to achieve the success of the business.