Business and Management
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Communicating Value
Social media advertising is advertisements delivered to users of social media sites. Social networks use users’ data to provide appropriate information depending on interactions within a particular social media site. In many cases, if the target market matches the user demographics of a social platform, social advertising can increase conversations on a product and sales at a lower cost of acquisition. Top three social media platforms relevant to marketing activities include:
Online communities and forums
Online forums and communities are virtual communities whereby members associate with one another majorly through the internet. Individuals can join the communities through specific websites and gain access to particular content or links (Kotler & Keller, 2012). The concept of online communities and forums has created a significant amount of attention over the past few years because they provide high-quality customer experience. Many organizations have turned their attention to online communities and forums to increase customer engagement through improved customer experience.
Blogs
Many firms have turned to blog marketing because it enables them to reach their target market easily. In the past, businesses had blogs separate from their websites. However, today, they have integrated blogs and websites to manage the two (Sajid, 2016) efficiently. Integrating blogs and websites enable visitors to access information concerning the firm quickly. However, the main disadvantage of blogs is that it requires a constant stream of ideas.
Social Networking
Social networking provides organizations with the opportunity to promote their business through advertising. Social networking sites offer organizations with advanced options of targeting and remarketing, enabling the firms to reach the target market by messaging the target audience, which is more likely to be interested in the firm’s products and services (Kotler & Keller, 2012). Twitter and Facebook paid advertisements are relatively cheap, and with a well-designed social media strategy, the organization’s efforts will pay off.
Reference
Kotler, P., & Keller, K. (2012). Marketing management 14th edition. Prentice-Hall.
Sajid, S. I. (2016). Social media and its role in marketing.