Biafra health services
Executive summary
Biafra health services is a medical facility that offers a wide range of premier community-based home health care services to southern Kansas. According to market research done in Kansas, it indicates that there is an increasing demand for a quality social and home health care service within the region. The business believes that with the significant need for quality health services, it will employ well-educated and competent health practitioners in the organization of the health facility. The health care service provider will be responsible in the management of home health care and become the social service agency in the region of Kansas.
Business name
The business health care will operate under the name Biafra health services. The business name is unique as compared to other businesses of the same kind which gives it a professional feeling.
Business description
Biafra health services will be registered and created as a limited liability company which will be located in southern Kansas. The business will be owned jointly by both the principal operators and investors. The business’s initial office will be set up on the main street in Kansas with high-quality space for smooth operation and accommodation for the patients. The health care facility will work jointly with other referral hospitals for high-level medical cases. The main consumers of the facility will be families and individuals who require social or home health care services. The patients who will be attending the health facility will main get referrals from partner insurance companies, physicians, health care facilities, and attorneys. Through the business directors who have worked with other home health care services, the facility will be able to attract several patients. The business has also done detailed market research through personal interactions and marketing tools which have made a presentation to the community.
The health care agency will be licensed by Kansas State and the license will be reviewed on an annual basis to access the services offered by the facility. Besides, the facility’s services will be reimbursed by Medicaid, Medicare, and partner private insurance carriers. The business has already initiated the process of licensure in an attempt of meeting the health care guidelines and regulations.
Business purpose
The business purpose will be to provide professional and quality health care services to the patients who reside in southern Kansas. The business will offer services that are highly reliable and valuable to its customers. The business services availability will also be on-call. The business will also purpose to collaborate effectively with other experienced community professionals in providing quality health care services.
Business Mission
The business mission is to offer affordable and excellent community-based social services and high-quality home health care to patients of southern Kansas.
Business vision
Biafra health services’ vision is to acquire well-trained and caring health practitioners who will be responsible for the health needs of patients and families of southern Kansas. The business will try to achieve the state of health care provided in southern Kansas and offer excellent training requirements. Biafra health services will also offer a promising and competitive compensation to its staff and knowledgeable management.
Business service
Biafra health services is a health care business that will mainly focus on offering its customers with premier health care. The services offered will include occupational therapy, physical therapy, nursing, aide, speech therapy, social work, and skilled nursing. Biafra health services will also offer personal injury case management services which will comprise resource linkage, assessment, planning, and reporting.
Target location
Biafra health services is a modern social and home health service agency which is will be located in southern Kansas. The target location will extend to the counties of Wilson, Labette, Neodesha, and Montgomery. The reason this location will support the business growth is that within Neodesha there is a renowned hospital facility that will serve as a referral bases for Biafra health services agency. Also, research has indicated that there are only three licensed health care agencies within southern Kansas, which have been able to meet the threshold need for home health care. This has already created a window of business opportunity in the region.
Market analysis
Biafra health services will have its main consumers being patients who are referred by health care facilities, physicians, and other established health care professional with the regions of southern Kansans. The majority of the business customers will be patients who are under Medicare cover with a section of the patients being insured under private insurance carriers or Kansas Medicaid. For personal injury case management, the business has targeted patients who have suffered injuries as a result of accident at work or any other related cases of accident. Such kind of reported cases will mainly come from attorney who seek our case management services for the clients and also from the partner insurance companies who seek our services in mitigating their clients’ injuries.
Market segmentation
In southern Kansas, the population is aging and many residents are making the option of staying at their homes for long other than proceeding to a nursing home after a period of hospitalization. This shift in the patients’ choice has driven the idea of our business in the region. The main market segment for our business will be patients who are in the older age bracket and those who require our home health care services through the business nursing staff. In addition to this target market segment, the patients might also require other special health services such as social work. These home health care service tries to access the need of community resources. The secondary market for the health care business will be those patients who have suffered injuries and require related case management services from our skilled health practitioners. These case management services will greatly help the patients in addressing their medical, employment, and financial needs.