ASPCA
Nonprofit organizations usually play an essential role in society. They always try to make life better for both animals and humans. ASPCA is an organization that cares for the welfare of animals. It helps in rescuing, protecting and placing animals that in danger. Concepts of social innovation, advocacy, and fundraising can help the firm meet its objectives easily and manage all its actions effectively.
Social innovation is one concept that ASPCA should consider applying. A social entrepreneur ‘is an innovator; a change agent; someone who identifies an opportunity, undertakes direct action to pursue it, and produces change that improves the condition of people and society’ (Worth, 2019, 420) It could be a business opportunity that can earn the organization some income. The income can then be used to elevate the status of the community, as opposed to helping a few people, which is the case in ordinary business entrepreneurship. In this context, social innovator uses resources to achieve social outcomes that can transform lives significantly. ASPCA can apply this concept and earn some income that can help in giving homeless animals better lives. Observably, the organization needs funds to meet the needs of every animal under its care effectively. Social innovation can help achieve this. It can recruit more members of staff, get more equipment for rescuing the animals, and also improve infrastructure to handle the animals more comfortably. The application of the concept reflects God’s purpose for his creation. According to the Bible, humans and animals are not different in the eyes of God (Ecclesiastes 3:19-20). In this case, the care that humans get should also be given to animals. With adequate funds that ASPCA can get from social innovation, giving the best care to the animals will become easy.
Advocacy is another concept that ASPCA can consider in its activities. ‘began as advocacy organizations’ (Worth, 2019, 417). It entails actions by individuals or groups of people to influence decisions in various areas in human societies. Advocacies can influence public policies, laws, and budgets for various programs. Advocates gather facts and use the relationships they have with the media to create awareness among the people, putting pressure on leaders to make decisions that favor the particular course that they advocate for. Advocates also advise policymakers on the best course of action towards specific issues. ASPCA can benefit from this concept because pro-animal welfare policies can be enacted, making the work of the firm easier. With good and proper advocacy, ASPCA can push the authorities to enact policies that improve efforts in animal rescue and protection, veterinary health, and placement in homes. Apart from that, the organization can also use advocacy to influence the enactment of policies or laws that make it difficult to traffic or mistreat animals. The application of the concept reflects God’s purpose because it promotes the welfare of animals. As God says in the Bible, all life is sacred (Ecclesiastes 3:19-20). Therefore, the lives of animals should be protected like those of humans. Advocacy helps to ensure that this is achieved.
Fundraising is another concept that ASPCA needs to consider. ‘Nonprofits in other fields, facing limited resources and growing needs, also have adopted and adapted many of the techniques of organized fundraising’ (Worth, 2019, 432). It is the action of raising funds for specific activities. Fundraising helps organizations achieve the revenue that they require to maintain their operations. It is common among many nonprofit organizations. ASPCA can benefit from this concept by getting increased funds to meet all its budgetary needs. Funds can be used to help in evacuation of animals from high-risk areas like Hurricane Delta’s path. The organization can also have money to help in the fight against illegal importation of animals that puts the lives of these animals at risk. The concept supports what the Bible says about God’s purpose for all creatures. According to the Bible, animals and humans have the same breath (Ecclesiastes 3:19-20). Thus, animals need equal protection to humans. Fundraising can help achieve it effectively.
To summarize this paper, ASPCA can apply concepts of social innovation, advocacy, and fundraising to improve its efforts in caring for homeless animals. Social innovation can help the company earn funds that can help it meet all its targets. Fundraising also helps in earning more funds. Advocacy can help the organization influence the enactment of policies and laws that help to improve the welfare of animals.