Running head: ALAMOUR THE LEBEL 1
ALAMOUR THE LABEL
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Corporate objectives are realistic, well-defined goals set by a company or organization which are meant to have an impact on internal strategic decisions. Most of these objectives specify the timeline for the achievement of the goal and how the evaluation of the organization’s success. Alamour the label is an international designer label that operates in Australia. The label was established in 2014 and shipping its products across the globe. The corporate objective of the label is to provide the world with quality and affordable garments which can be used especially in special events. The company also brings modern fashion together by designing pieces that are meant to compliment and celebrate feminine confidence and complexity. Diversity is also one of the main objectives of the company, by maintaining a huge range of diverse products to diversify the market.
The production concept of Alamour the label suggest that consumers favor products of the highest quality, available and affordable. The label produces high-quality dresses for special events which can be said to be affordable. In terms of availability, the label operates an online store. Within a few minutes of placing the order, the customer will get an email from the company which outlines the order and payment details. Additionally, the once the order has been released; the customer receives an email from the shipping career which outlines the information about the parcel in transit. In terms of the quality of these dresses, the label provides different types of dresses, from dresses with intricate sequin embellishments and delicate lace to a soft line and bold colors.
The selling concept entails that if consumers and businesses are left alone, would not buy all the products of the selling company. The selling concept, therefore, implies that organizations must employ an aggressive promotion and selling technique. Consumers must be therefore be enticed into buying. The aim of the selling concept is to sell what the company makes instead of what the market wants. Amour conforms to the selling concept by producing more than the customers need. It is apparent that in Alamour label showcases the dresses before the customer shows the intention to buy. For instance, online customers would have to see the products before they buy them, it is not a case of producing the good after the customer has ordered for the goods.
The marketing concepts hold that the key to achieving organizational objectives entails that the company should maintain a competitive edge in creating and communicating customer value to its selected target customers. The marketing concept has three main categories which include, customer needs, target market, profitability and integrated marketing. Alamour the label marketing involves showcasing their products in beauty pageants. Most of the dresses are worn by models in beauty contests as customers as well as fashion companies get to see them. The company has also invested in online marketing where products are presented to customers who might not be able to attend beauty events. Online platforms also reach out to vast populations where customer are geographically too apart. Alamour label has come up with new marketing strategies to make sure that they reach out as many customers as possible. The company designs products that are diverse to suit different customers from different areas. Diversity also enables the company to mentain a competitive edge over its customers.