The text chosen for analysis
The text chosen for analysis is the super bowl commercial named “More than Okay.” “More than okay” is a tagline used to attract the audience to buy more of Pepsi drink than any other drink. The main message portrayed in the advisement is that consumers should concentrate on other drinks and make Pepsi their favorite drink since it is an extraordinary drink. The commercial use so many ways to make the audience persuaded to buy and accept the product. The target audience in this commercial is the general public who are watching the super bowl.
Objective:
As stated above, the advertisement’s main objective is to make awareness of Pepsi drink and the advantage of buying this product. When people become aware of a product, it becomes easy to buy and even refer to friends and relatives. The argument here is that Pepsi is better compared to other drinks.
Analysis
There is a relationship between the product and the narrative in so many ways. The commercial begins with a lady at the restaurant ordering a product. The lady asks the waiter to give her Coke; then, the waiter asks if Pepsi is okay. A man overheard this conversation and shouted that “Pepsi is more than just okay” in shock. This makes the customer more interested in the discussion. This man began talking about things that are okay. Some of the product that he mentioned includes Puppies, a shooting star and child laughing. After mentioning these things, he convinces the waiter to say Pepsi is okay in a more confident manner. This gives some sense of assurance. Afterward, he points to Lil Jon at a very different table and shouts “OKAY” with a loud voice. Afterword, the card COMES IN THE RESTAURANT with a Pepsi product yelling Okay. At the end of the advisement, the lady who ordered a coke says that she no longer ant any other drink but Pepsi. This narration is clearly related to Pepsi as a product. The people involved in this commercial are all passionate about the product being advertised. Through their excitement, the customer who represents the target audience orders the product they are advertising. The narration makes the customer order Pepsi. This means that the objective of the advertisement has been achieved.
The advisement appeals to pathos. Pathos is evident through a statement that drives an individual’s emotions. He wants to make the audience remember this commercial in a way that touches their heart. The authors need to persuade that people who are watching this advertisement to buy Pepsi. This is done by convincing them that Pepsi is just okay. The main reason that may make the audience feel it because it is funny. The author has put something for the audience to remember. It is funny how the man asking if Pepsi is okay felt shocked about the product, yet they knew what they were asking. This was to make the customer who was ordering coke to get more convinced that Pepsi is better than coke. Pathos has been used to drive the target audience’s emotions and convince them that Pepsi can be a better alternative even though they may refer to other products. Finally, the advisement plays fair with its audience.
The commercial appeals to ethos in so many ways. This is through guiding beliefs and ideals that characterize the entire product. They emotionally try to explain to the audience why they should use Pepsi and no other product. The advisement also tries to use its own credibility by performing a comparison of different products. Credibility is achieved by asking people to buy the product without forcing them to do so. Form this message, consumers can make their own decision to order the product. The nodding of the head signifies the agreement with what is going on in the entire commercial. There is no so much of logos in the commercial. Logos are used to derive some common sense.
The logos have also been applied since there is some common sense. This is evident when the guy who is asked if Pepsi is okay and if puppies were okay and if the shooting start was okay. In answering this question, he has to use general and common sense to get the audience convened to the audience. The author uses common popular trends that are appreciated by everyone. Such trends include puppies in this commercial so that everyone can agree to it, not just a specific type of culture or person but everyone. The main reason why the audience is agreeing is that everything that is said in this commercial is favored. There are common trends that have been put in this commercial. First, they have tried to use what everyone loves to signify Pepsi’s goodness as a drink. This made every target audience to agree on what they are saying.