The world is slowly revolutionizing into a virtual village, especially with the emergence of the internet. The rapid growth of the internet is also paving the way for different opportunities, transforming the television line industry. According to the paper, an internet distributed channel is a branch of internet-distributed video. Focus is placed on the distribution of the series and videos produced in the television sets. According to Amanda, the technological, industrial, and cultural foundations of a business determine streaming levels. The writer is concerned with the television industry and takes us through television history in the United States. There have been doubts for the past few decades of the threat internet poses to the television industry. It has always been hard for an enterprise to understand the significant changes that threaten their businesses. The same case with the internet on television networks as other music and movie platforms will become more irrelevant in the television as more people opt for other entertainment options. The shift from television networks to other platforms as entertainment sources seemed like a hard fact for the television networks. The changes are diverse and more changes are bound to happen as the internet and advancement in technology take control of industries. Amanda is concerned to establish the changes transpired and how the industry is to be transformed over the years.
People have always assumed that the new media is out to kill the old media, leading to a television industry transformation. Nonetheless, people have not yet stopped streaming television networks despite the many platforms available for accessing news and other broadcasts. It is important to note that media is the driving force for many societies and cannot be easily killed despite the emerging technologies. The distribution channels for the media content have undergone various transformations, but the media can never end. Amanda describes media in its forms, including the moving pictures, the sound, the words, and the complex nature of the displayed content. Thus, compared to other forms of materials and platforms on the internet, media has undergone many changes over the years. Thus, making it more developed and rooted in the delivery of materials and content.
The internet has allowed the television industry to distribute more personalized content to its audience. The old norms did not allow the television network to filter content to distribute it to a unique audience. Nonetheless, the changing system in the media platforms will bring the different resources required to access the materials. The linearity of the old system is abolished with the increasing use of the internet. Pop-ups of a news feed and other content can now be generated to increase viewing and traffic on the internet platforms. Hence, the television network can have various income streams that allow for its growth, and relevance is created. Therefore, the internet can be embraced with the people as it allows for the specialization of content created for the various viewers. The old system did not allow the television network to distribute content so efficiently and at the consumer’s convenience either through their phone, tablets, or other platforms.
Media platforms’ consumption is being transformed as television distributors cannot afford to rely on live streaming only. Many people are now using the different social media platforms and the internet to access the media materials, hence increasing the coverage of access from one country to another. The new media that is inclusive of the platforms, technologies, messaging, and other data collection is focused on distributing personal communication. Hence, an event happening in one part of the nation can be captured by one person and distributed very fast to people in another continent. For Example, the recent black lives matter campaign has increased debates across the various social media platforms. The information was only shared by a few individuals who took a video of the scene and shared it via the different media. As people noticed the video, it went viral, and within minutes and hours, more people accessed the material. Thus, the power of the new set of social media platforms. The media is thus transforming into a more personalized communication and passing of information to the world. Hence, the television networks are quickly reviewing the gap they need to bridge in society to remain relevant amidst the complex internet system. The new media is acting as a replacement of the old media; nonetheless, a new sector is emerging, and the television industry can fit in as the new internet distributed television.