AIDA

AIDA provided me with a formula that helped create awareness of the type of employee they expected by providing a detailed list of my skills, qualifications, and experience. Using the AIDA formula enabled me to write my application letter in a manner that would grasp the attention of my prospected audience. It also helped in writing in a way that would hold the prospected audience’s attention after attracting and capturing their attention by stating the reputation of the firm and explaining the honor and experience working for them would bring. AIDA also helped capture my prospected employee’s desire by stating the needs that my qualifications, skills, and expertise would fulfill as an employee. The formula also helped to push for my prospected employee to invite me by stating more facts about the job that would seal my audience’s interest in me as an employee. AIDA helped me to understand the potential employer. After understanding my possible audience, I was able to directly target the person in order for them to buy my application. AIDA helped to align my message with the persona of the prospective employer, which helped to target my message precisely