COAST HOTELS 5
Running head: COAST HOTELS 1
Coast Hotels
Name
Institution
Coast Hotels
Coast hotels is a chain company; its hotels includes amenities such as rooms, restaurants, bars, spas, business centers, fitness centers, event spaces, and many others within the same location. The company was founded back in 1972, and it is headquartered in Vancouver Canada with other additional offices in Seattle Washington. The Coasts Hotels mainly operate as a subsidiary of Okabe North America Inc. Coast hotels limited. Apart from owning the hotel, the body is also responsible for the management and franchising the hotel properties and resort destinations in North America. The chain stores were started by the company’s board of director in the early days of its operation (Coast hotel, 2019).
Currently close to forty chains are registered under the hotel’s name, and the company keeps on acquiring more. In 2016, the company was acquired by the APA Group of Hotels that operates close to 373 properties in Japan and one in the United States. As a result of its acquisition, the APA hotel group has been able to expand its operation to close to 4000 locations. The group has a reputation of quality and friendly services, and hence this is vital in servicing the community in the Pacific Northwest where it has close to 38 branded properties.
The hotel operates a franchise form of business, and it has maintained consistently high standards throughout all its properties. The hotel owners always have to pay an upfront fee and a percentage of the revenue received from the business to the company. There are a lot of incentives, and it’s sometimes easier to franchise as compared to one running the hotel as a sole entity. The franchisor most of the time will directly benefit from advertisements done by the other franchisors, and this is the overall model adopted by the company in its operations.
One of the unique aspects of the hotel is the urban style that remains one of its kind and original in every way. The hotels exhibit a high level of quality and functionality and the hotel environment is both eco-friendly and also seeks to offer safety and peace for all its customers. Even though this is usually a hard aspect to attain the hotel has effectively been able to achieve this. It offers a serene environment that is mainly based on the principles of sustainability which helps to save the future generations and also give a memorable stay to the guest coming to the facility (Coast hotels, 2019).
The most important thing that I learned is that every business starts as a small venture and expands gradually as time goes by. The hotel began as an apartment that was converted into a business venture and it later on graduated to a bigger facility. More so franchising gives the hotel owners a model they can go by, and this eases there work especially when it comes to advertising. Franchising is also another way in which a parent company can be able to expand its services. With this, it can operate in different locations where it could not have managed to work before. The company also specializes in providing personalized services attentively through the use of qualified staff and with this they can exceed every guest’s expectations hence their ability to maintain a constant flow of customers.
There are several reasons why I chose Coast Hotels. One is because it is among the well-established group of hotels in Canada. More so it was recently acquired by the APA group is hotels which are also a multinational operation. The group is known to have high revenue returns hand; hence looking at the hotel will help me in understanding how the hotel is picking up as a chain business.
The best chain hotel is the coast of Victoria which has a lot to offer as compared to others. The hotel is unique in that it has an ocean front and it gives the best view of the area with natural beauty and historical splendor of the Victoria. The business is also in a lively outer harbor with many awards winning restaurant and gorgeous event spaces within the facility.
For various reasons, I would be so much interested in working at the hotel. First, the company has received numerous positive reviews on the internet, and this shows that it’s an excellent place for one to work. Working at the facility would also give me an opportunity to advance my career and understand the business model well enough. More so the business has some aspects of environmental sustainability, and hence this would also be among my main areas of interest while working at the facility. The employees of the company are also given numerous incentives which act as a motivation to work making the company an attractive place to work.
The company is public and trades with a stable stock price which is attractive to the investors. The company was merged with the APA group of hotels, and this was key in increasing its shares in the market place. Currently, fifty percent of the chains are corporately owned, and the business is operating effectively in Canada, the United States and Japan (Coast hotels 2019).
References
Coast Hotels Limited., C. (2019). Hotels In Canada & The United States | Coast Hotels Value and Service. Retrieved from https://www.coasthotels.com/
APA G, (2019). Coast Hotels- Refreshingly Local | USA & Canada Hotels | Hotel BC | Hotel Alberta. Retrieved from https://www.coasthotels.com/about-coast/