Amazon Customer sale strategy
Amazon is arguably one of the biggest companies in the E-commerce industry currently. It is estimated to have a market cap of $560 billion. However, of late, there is a higher probability that its rival companies such as Walmart could siphon away some of its market shares. This proves to be a greater challenge in its operations as it has to find ways to keep its rivals at bay. Keeping up the E-commerce growth, international performance, and balancing its investments and profits will be critical in fending off the stiff business competition is currently experiencing. As per a New York Times report, Amazon Company has an anti-hill to climb if it were to get the better side of its rivals. To overcome this challenge, different strategic measures to be put in place to provide viable solutions, as discussed below.
First, Amazon has to be aggressive when it comes to price matching and promotions to prevent its rivals from taking advantage of a soft stance to maneuver into its market share. By doing so, Amazon will be focusing on the company’s growth rather than focusing only on making a profit. Second, it is critical for Amazon Company to conduct market research and analysis to identify the most feasible strategy to add value to their products and services. For instance, the use of an online capability strategy and putting up of control measures to deal up with emerging trends in the market can enable it to be at par with the new market changes, thus responding before its competitors can take advantage of such changes.
Customer sale strategy is another crucial approach that Amazon should develop to enable it to sell its products directly to the customers. This will be a critical move to make as it will help it foster a good business relationship between the company and its customers. The above-discussed solutions can wade off competition from rival companies to a greater extent.