Business and Management: Leadership
Jeff Bezos’s Corporate Success Scenario at the Amazon Plc.
The prospects of uncertain economic conditions, changes in consumer tastes and preferences, and advances in technology are some of the factors posing a threat to organizational growth. Internal to the business environment, there is a need for a culture that streamlines processes and forms the demarcation line within which the employees should operate. Business organizations are complex entities to lead. This domain’s success tends to anchor on effective policies and adherence to an impeccable corporate culture that guides internal processes to achieve the intended business deliverables (Alvesson, 2012). The primary key to success in Amazon Corporation is adopting a culture based on a firmly held and broadly shared set of principles and values supported by structure and strategy.
Empirical studies contend that Amazon has a positive and welcoming organizational culture that blends with Jeff Bezos’s leadership style to bring forth success. The culture inspired the company’s human resource department to ensure resources are effectively mobilized to achieve customer satisfaction and excellent customer services. The CEO (Bezos) introduced a warning culture by infusing his values and adopted democratic and authoritarian leadership approaches, which yielded good results (Solanki, 2019). In my opinion, the interplay of autocratic and democratic leadership styles provided a solid foundation for the company’s prosperity and direction. Whereas democratic leadership provided a forum for shared decision making on significant corporate matters, authoritarian style provided the CEO the capacity to exercise authority on crucial decisions that were deemed essential for corporate performance (Choudhary, 2014).
A strong organizational culture at the Amazon Corporation encouraged its employees to know how the top leadership expects them to react to any circumstance in the workplace environment. The employees were aware that they are expected to respond appropriately and that this timely response is subject to reward as a token of appreciation. Awarding performance fosters job performance. In the theory of the hierarchy of needs, Abraham Maslow observed that a well-motivated employee increases his/her account. Thus, Amazon perpetuates its employee motivation in a manner that tends to inspire the employees’ intrinsic and extrinsic domains while also increasing their productivity (Warrick, 2017).
Alvesson (2012) supposed that organizational cultures could not influence performance based on the view it is the employees who excite performance. Thus, cultures ought to control employees and orient them towards individual or group performance. The Amazon Corporation’s Bezos mastered the paths by which culture influenced people and how such influences are interwoven with their performance. Bezos understood that culture impacts performance since it affects how individuals feel think, and act and establish the circumstances in which they respond. Culture affects individuals’ cognitive, behavioral, and affective domains, which significantly influences job performance. Besides, cultures orient the context in which employees work and the environment in which business entities operate and therefore limit individual reputation (Matthews, Harbin & Daigle, 2018).
Jeff Bezos, therefore, stands out as a leader resonating well with dynamic business cultures. I concur with his approaches, particularly his leadership styles and his value-based convictions and determination that has spearheaded his company to become one of the world’s largest. If I were in his position, I would have also premised my corporate culture on customer satisfaction and excellent customer care services. Besides, I would have embraced and prioritized employee motivation to trigger improved productivity for the company.
References
Alvesson, M. (2012). Understanding organizational culture. Sage.
Choudhary, A. (2014). Four critical traits of innovative organizations. Journal of Organizational Culture, Communications and Conflict, 18(2), 45.
Matthews, B. L., Harbin, J., & Daigle, J. (2018). The New York Times Versus Amazon: Is Jeff Bezos’ head still in the clouds?. Journal of Organizational Psychology, 18(3).
Solanki, K. (2019). ‘To what extent does Amazon. com, Inc success be accredited to its organizational culture and ND Jeff Bezos’s leadership style?. Archives of Business Research, 7(11), 21-40.
Warrick, D. D. (2017). What leaders need to know about organizational culture. Business Horizons, 60(3), 395-404.