AMAZON COMPANY 2
Running head: AMAZON COMPANY 1
Amazon and its marketing innovations
Student’s Name
Institutional Affiliation
Amazon and its marketing innovations
According (Gorse, 2010), companies should be able to come up with effective marketing strategies that will be centered on ensuring the needs of customers are observed. They should do so by developing active marketing brands or campaigns that will engage the customers towards them accepting the products the company is intending to sell. I have chosen to use Red Bull Company due to its robust marketing strategies. Red Bull Company is an energy drink sold by Australian firms.
According to (Gorse, 2010), Red Bull Company has the highest market place share of any energy drink in the world, with a rough revenue of 6.05 billion euro in the two years ago. The company has a very effective branding campaign that is focused on attracting customers and improving customer loyalty. The company has a more active branding strategy than Coke or Pepsi. Their approach will be focused on creating a marketing campaign that aims at promoting lifestyle and audience. The company is well known for sponsoring sports events like Formula 1, Austrian Football team and an RB Leipzig a team featuring in Bundesliga matches and athletic activities (Baltes, 2008). Red Bull Company went Revolutionary to put its brand and cans for most consumers to drink its products. What made me choose Red Bull Company as a branding strategy is a vision they had in the year 2012-2013 which was intended on increasing cognizance of the company products to over 60 population inclusive of both men and women after the two-hour session. Perhaps their most attractive marketing strategy is that it is focused creating a marketing strategy through sponsoring sports activities geared to promoting the consumption of energy drinks, as lifestyle is supported and traffic will be generated in these events which will inevitably buy their drinks in order to watch their favorite sports activities like soccer, formula 1 and athletics.
References
Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4).
Baltes, G., & Leibing, I. (2008). Guerrilla marketing for information services. New Library World, 109(1/2), 46-55.