Coca Cola Company
Coca Cola Company is one of the largest multinational corporations that has witnessed unprecedented success on almost all fronts. The organisation started as a small business several years back in 1886, selling soft drinks to the locals and created a strong customer base (Ling, 2017, p. 1). Over the years, the organisation has grown in the number of soft drinks under its flagship and the number of markets it dominates in the beverage world, including the sparkling soft drink, hydration, juice, and dairy plants, tea, and coffee. Moreover, the organisation boasts more than 225 bottling associates across the international borders, with more than seventy thousand direct employees. The organisation’s success in terms of growth and sustainability is traced to its commitment to creating social value for stakeholders, including the customers, shareholders, employees, and the environment. The paper highlights the value creation and performance of Coca Cola Company and recommendations for future growth.
Value Creation and Financial Performance
One of the leading beverage companies globally, Coca-Cola Company, has witnessed exceptional growth through extraordinary financial success. The organisation enjoys a healthy net operation revenue of more than $37.3 billion and a market capitalisation of more than $236.9 billion as per the 2019 performance postings. The organisation has witnessed a steady growth in the net operating revenues with 2019, recording the highest $37.266 billion from $34.300 and 36.212 billion in 2018 and 2017, respectively (The Coca-Cola Company, 2020, pp. 3-69). Notably, the organisation has recognised the value of preserving the social, business, and environmental of the communities they serve to the highest possible standards. According to Lazkano and Beraza (2019, p. 6894), the organisation’s growth and sustainability are extensively influenced by the social benefits that the organisation accords all the business stakeholders from customers to employees and the shareholders. The company has reinvigorated the efforts to reduce the added sugar in its consumers’ products in agreement with the leading health experts’ recommendations. Additionally, the organisation embarked on protecting its employees’ rights by creating the Human Rights Policy in 2003 to create a safe and respectful workplace for all the employees.
Recommendations for Future Growth
Even though the Coca Cola company has performed exemplary in most fronts ranging from embracing sustainable climate change initiatives and elevating poverty to enhancing a healthy diet, the company still needs much more. First, the organisation needs to ensure that they offer employment opportunities to all the individuals in the society irrespective of their background by enforcing their partners to adhere to the Human rights policy formulated by the Coca Cola Company. Lazkano and Beraza (2019, p. 6894) narrate that the most extensive business organisations must commit to the human rights policies to avoid injustices like the one achieved in Papua New Guinea by CRA limited the subsidiary of a multinational corporation (MNC). Therefore, Coca Cola needs to formulate frameworks that hold subsidiary and other partner companies across the world accountable to human rights. Second, Coca Cola Company empowers women, recycling, and water pollution preventions and mobilises other small partners and subsidiaries towards empowering the racial minorities. According to Bobo (2016, pp. 1-4), the minority, especially the black in the United States, has been portrayed as a group of people synonymous with failure and dysfunction. The claims don’t critically look at the causes and possible way out. Therefore, as one of the largest organisation, it is recommendable for Coca Cola not only to empower women but also the population of the racial minorities in securing decent employment and livelihoods