Task 1: Innovative and Strategic Thinking
Market Entry Overview
Course Code: Business Strategy – C714.V2
Student Name:
Student ID:
Date:
Student Mentor Name:
A1. Discuss how ALL of the following aspects from the scenario affect the company’s decision-making process.
- Company culture
- Organizational structure
- Mission and vision statements (as they affect the strategic direction)
A2. Describe how the company’s culture could affect the market entry strategy. (Furthermore, what type of culture is the company? Use the Competing Values Framework to explain your answer.) One explanation will suffice. See the following link for further useful information.
(https://www.thercfgroup.com/files/resources/an_introduction_to_the_competing_values_framework.pdf)
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A3. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
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B1. Describe specific characteristics of the emerging market that affect the product from the provided scenario. (At least two.)
NOTE: What is going on in India that would affect the company’s ability to design or develop this product? Or, simply google “Characteristics of Emerging Markets” for examples.
B2. Based on the emerging market characteristics from B1, discuss in detail how either a new product or improvement to the existing product would meet both market needs from B1. Please be specific.
B2a. Based on your answer for B2. detail EACH step the company would take in the design process of the new product or improvement to the existing product. (Unit 2; Module 1, Page 9, Both a video and the module information explain this process. Please note: the course of study discusses two approaches to design thinking; either approach is acceptable to detail.) See What is Design Thinking Transcription attachment.
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B2b. Based on the design process from B2, choose THREE of the following aspects from the scenario. Then, provide a DETAILED discussion on how each of these aspects would affect the design process from B2. (Unit 2: Module 1)
- Company culture
- Emerging Market Culture
- Company ethics
- Emerging market ethics
- Organizational structure
- Global legal systems
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B3. How does the company’s ethical statement in the scenario influence the market entry strategy? Supply details. (Unit 4 Module 4)
- References (If applicable)
If using sources to support ideas and elements in a paper or project, such as quoted, paraphrased, or summarized material, provide an in-text citation and a reference list identifying the author, date, title, and source location.
Please see our “sources guide” in the COS on citing the course of study or design thinking process.