McDonald’s marketing strategy design
Moreover, in designing the marketing strategy, McDonald’s should have considered the company’s brand positioning to avoid compromising the brand image. McDonald’s brand and image revolve around various elements, including consistency, convenience, cleanliness, children-friendliness, and lower prices. Therefore, this gives the company proper positioning and competitive edge in the market. The company should have maintained its brand positioning by considering children in the marketing of the product, charging fair prices, as well as upholding consistency by avoiding the inclusion of more sophisticated ingredients in the product.