Strategic Evaluation Report: Melibre
Melibre is a highly established, soft drinks beverage outlet, well known for coffee and tea. Over the recent six months, Melibre Beverage has witnessed a significant decline in its prospects and its income. The decline in sales of the firm mainly results from the current coronavirus pandemic that has significantly affected the international system. Following the coronavirus pandemic, most food outlets and eateries have been closed down in the bid to control the spread of the virus (Pueyo, 2020). The Melibre beverage outlets, similar to most of the food outlets, have been adversely affected by a similar situation.
SWOT analysis of Melibre
SWOT analysis refers to a strategic planning technique used in enabling an organization to identify its strengths, weaknesses, opportunities, and threats that could affect the performance of the business (Gürel & Tat, 2017). The strength of the company includes that it has a large customer base, which facilitates high sales for the beverage outlet. The beverage outlet has a significantly aggressive rising, which is significantly affordable and consequently creates increased customer loyalty. Additionally, the outlet has a significant efficient supply chain network that ensures the continuous flow of the required raw materials for the beverages. One of the weaknesses presented by the beverage outlets includes that the company has a limited market share following the fact that the business does not have a high number of outlets. Currently, the company has only one outlet, resulting in a more limited customer base. Additionally, the company has limited technological advancement, consequently limiting its operations.
The opportunities of the outlet include the fact that the company has significant experience in the industry, leading to an increased opportunity of growing its prospects. Additionally, the company has the opportunity to generate more income and facilitate the expansion of the outlet. The threats that the company faces include the existence of stable and more established beverage outlets that attract high levels of customer loyalty.
It is essential to engage in effective strategic planning to foster better performance for the company. Strategic planning refers to the process of documentation and establishment of a direction in a business organization. It is facilitated by the development of the vision, mission, and value of the organization (Papke-Shields & Boyer-Wright, 2017). The effectiveness of the strategies of the company includes the fact that positive strategies facilitate the increased customer base. The aggressive raising of the company is essential in ensuring increased prospects. The recommended strategies for the company include that it should engage in increased measures to facilitate the creation of more outlets to achieve a broader customer base.
References
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social Research, 10(51).
Papke-Shields, K. E., & Boyer-Wright, K. M. (2017). Strategic planning characteristics applied to project management. International Journal of Project Management, 35(2), 169-179.
Pueyo, T. (2020). Coronavirus: Why you must act now. Politicians, community leaders, and business leaders: what should you do and when.