Avoiding Being Stuck in the Middle
Companies can adopt different types of competitive business strategies to ensure that they achieve a competitive advantage in the market. One of the business strategies is the hybrid business strategy, which seeks to simultaneously make a difference in low prices based on other competitors. Studies indicate that organizations can pursue hybrid strategies that help them to achieve a higher and better performance than other companies that employ different approaches such as, for instance, the singular strategy (Cornforth, 2020). The hybrid strategy involves the pursuit of both cost leadership and differentiation. Organizations in the world rely on hybrid approaches that combine the two advantages, thus enabling them to achieve success. Based on this understanding, this discussion tries to evaluate some of how organizations that adopt the hybrid strategy would evade being stuck in the middle.
An organization is said to be stuck in the middle when it does not have unique features that can convince its customers to buy and if it has high prices such that it cannot have a competitive advantage in terms of price. One of the main reasons firms are stuck in the middle is the lack of a transparent market or the absence of competitive pricing (Uslay et al., 2017). As a result for a company to ensure that it does not get stuck in the middle, it is required to adopt a set of strategies which include, ensuring that they carry out an adequate scale of the market to successfully achieve a glimpse of what they expect and thus gain in the market—ensuring that they come up with a commitment and a capacity for low prices to impress customers. The organizational management should ensure that they do not lack corporate focus and thus make sure that they move towards customer satisfaction (Deepak and Jeyakumar, 2019). Finally, the organization should ensure that it invests heavily in R & D, which will give them a chance of differentiation.
References
Cornforth, C., 2020. The governance of hybrid organizations. In Handbook on Hybrid Organisations. Edward Elgar Publishing.
Deepak, R.K.A., and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Uslay, C., Karniouchina, E., Altintig, A., and Reeves, M., 2017. Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share. The Peril of Intermediate Market Share (June 2, 2017).