Online Banking
Introduction
In recent years financial institutions have actively pushed their customers into using self-service channels such as phone, mail, online, or via the ATM other than visiting the branches for banking services. Through phones, mail, ATM, and online platforms, clients are progressively handling as well as unifying their finances without visiting any of the bank’s branches. This paper will focus on the manner in which banks and other financial institutions take to encourage customers in using services from their phones, emails, online, or ATM without attending to the branches.
Promote the services on numerous channels
Creating awareness regarding banking services is the first goal in marketing plans. Because the customers use different online channels, the financial institutions might find it difficult to decide on which channel to promote their services. This is the reason why these financial institutions need to create awareness for the customer to adopt online banking other than branches (Parise, Guinan & Kafka, 2016).
Provide simple instructions
The financial institutions need to provide written instructions on how to use phone, ATM, or mail banking services to make the customer comfortable when using the services. They need to design the installation as well as the registration pages to show how one need to do step by step.
Ensure security
Financiers need to address all the security precautions available for online banking. They also need to highlight the security measures on their websites to convince their customers on the protection of their information as well as the finances. In order to prove their expertise, they need to prove by providing content showing the customers how to protect themselves from cyber-attack and the related cyber threats.
Reference
Parise, S., Guinan, P. J., & Kafka, R. (2016). Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons, 59(4), 411-420.